Countdown To The Front Row 2021, The Award-Winning Virtual Fashion Festival


Get ready as the curtains raise on the 2nd edition of Singapore’s definitive virtual fashion festival, The Front Row, featuring a newly updated line-up of artists, curated podcasts and livestream collaborations, all available on one free-to-view 360-degree 3D platform.

The Front Row (TFR), Singapore’s definitive virtual fashion festival, supported by Singapore Tourism Board’s Kickstart Fund will start on Friday, 27 August 2021. This year’s free-to-view festival takes on an on-demand viewing format with virtual fashion shows from all participating brands available at the click of a button, anytime, anywhere. Viewers will be able to rewatch shows from labels they love, and browse and shop these hot-off-the-press collections instantly.

In addition to runway shows, fashion filmlets and livestreamed on-ground hybrid fashion events, TFR 2021 also presents a curated series of engaging podcasts and workshops with the who’s who of Singapore’s fashion industry then and now. 

Iconic Singapore-based international photography duo Chuando & Frey, known for their discerning eye for detail and aesthetics that translate into high-octane images, will be showcasing their visionary works in a 3D virtual gallery, alongside other industry heavyweights like distinguished celebrity photographer Filbert Kung and paper fashion set designer Marianne Guély. Up-and-coming local fashion photographer Hans Goh, who shot TFR 2021’s campaign visual, will also be holding his first online exhibition on TFR.

The latest overseas designer brand to join the curated list of fashion showcase this year is Khoon Hooi, whose debut launch in 1999 took the Malaysian fashion scene by storm. In total, TFR 2021 will feature 10 local and nine international labels.

In addition to the 360-degree 3D metaverse world with familiar local landmarks at every turn, this year’s runway shows, campaign shoots and podcast interviews are also filmed and shot at unexpected Singapore spots. In these enlivening partnerships by local for local, viewers will be enthralled by shows that have been beautifully shot against the backdrop of places such as Singapore’s last kampong at Kampong Lorong Buangkok; heritage icon Raffles Hotel; National Museum of Singapore; Design Orchard, home of Singapore brands; The Intan, a home museum dedicated to the Peranakan community, and more.

So, preen yourself up and see you at

Please stay tuned to our interview with Ms Valerie Lim, National Director of Miss Universe Singapore Organisation, who will share more about The Miss Universe Singapore finals event which will be livestreamed on 17 September 2021 at 9pm as part of The Front Row 2021. 


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