Italian Pavilion at Cosmoprof Asia 2022 Features 72 Italian Cosmetic Brands


The Italian Pavilion at Cosmoprof Asia 2022, the biggest and most exciting cosmetic fair in the region is coming to Singapore for the first time ever.  This November, in an event set to congregate key players of the global cosmetic industry, the Italian Trade Agency (ITA), with the support of the Italian Ministry of Foreign Affairs and International Cooperation and in collaboration with Cosmetica Italia – the personal care association, is taking beauty to new heights by bringing 72 Italian cosmetic brands to Singapore at Cosmoprof Asia 2022, the most important trade fair in the cosmetic sector, organised by Bologna Fiere Cosmoprof S.p.A.

Following a two-year hiatus, the fair is set to be held from 16 – 18 November 2022 at the Singapore EXPO, where cosmetic companies from all over the world are set to gather and showcase their most recent innovations — all in a bid to harness the knowledge and creativity behind a new wave of discoveries for the beauty industry.

Hitting the Shores for the First Time
Having been held in Hong Kong for consecutive years prior, Cosmoprof Asia 2022 marks the inaugural staging of the fair here in Singapore. This strategic decision follows the team’s understanding of the Singaporean market, where local consumers are well-known for placing personal care and wellness at the forefront of their priorities.

Dating back to over 50 years, Cosmoprof Worldwide Bologna has been fervent in their support for companies in the cosmetic sector to develop new business opportunities across global markets through networking. The strong relationship between the Italian Trade Agency, Cosmetica Italia and BolognaFiere Cosmoprof has provided platforms to boost the presence of Italian brands globally. ITA participation into Cosmoprof Asia 2022 stands as the most recent endeavour of their combined efforts.

“The upcoming Cosmoprof Asia 2022 is the proof of a successful partnership between BolognaFiere, Italian Trade Agency, and Cosmetica Italia, where we come together to promote the excellence of the Made in Italy in the beauty industry all around the world. The fruitful collaboration with the Italian Trade Agency, started in 2015, allowed us to enhance the presence of international and high-qualified buyers at Cosmoprof Worldwide Bologna while supporting the most innovative Italian companies as they participate in our worldwide events.” — Enrico Zannini, General Manager, BolognaFiere Cosmoprof.

The Italian Participation
Under the organisation of the ITA and with the support of the Italian Ministry of Foreign Affairs and International Cooperation, the Italian pavilion is set to feature 51 skincare, 19 haircare, and two contract/private label manufacturing companies at Singapore EXPO Halls 2-4-6. Beyond this pavilion, there will also be an additional 26 Italian companies exhibiting autonomously, bringing a total of 98 Italian companies to the fair.

The Italian participation in Cosmoprof Asia 2022 is also supported by Cosmetica Italia, that has been representing the voice of the national cosmetic industry for over 50 years: today it represents over 630 companies, from SMEs to multinationals, and it is the Italian reference point for the sector in the technical-regulatory and economic fields. It supports companies in the development of their business in Italy and abroad and promotes the sector’s reputation with targeted communication projects.

“More than 40% of the Italian cosmetics production is exported worldwide. This figure highlights the strength of the Italian beauty industry and its products which are globally appreciated for their high standards of quality, safety, technological innovation, and creativity. The return of Cosmoprof Asia in-person is a long-awaited occasion to seize important business opportunities in Asia, a key-market for Italian cosmetics. Once again, we are pleased to celebrate this collaboration with Cosmoprof – a global leading event for the beauty industry and the Italian Trade Agency to promote the excellence of Italian companies.” — Benedetto Lavino, Acting President of Cosmetica Italia.

Apart from the event, ITA will further underpin Italian companies by scheduling business-to-business meetings between Italian companies and importers and distributors from South Korea, Japan, Indonesia, Malaysia, Thailand, and Vietnam. This initiative seeks to encourage the development of partnerships between Italian companies and other global players.

Singapore As A Tactical Location For Italian Exports
With Singapore as a strategic access point for consumers in the ASEAN countries, the presentation of Italian brands has been more meaningful. In 2021, Italian exports to Singapore were worth more than 54 million euros, recording an increase of 4.2% compared to that of 2020. The high quality and the science-driven approach of Italian brands is what attracts the Singaporean consumer and they are keen on taking this relationship to the next level with their presence in this year’s Cosmoprof Asia. Additionally, Italy is also the 11th largest supplier of cosmetics to Singapore, making the latter an integral commercial partner in the ASEAN region for export and
distribution in this area.

Cosmoprof Asia 2022’s confirmed list of over 1,000 exhibitors from 40 countries for the upcoming event, has left many enthusiastic for its anticipated return. Beauty companies from all around the world will showcase their offerings across five halls (Singapore EXPO Halls 2 to 6), and cover a massive exhibition area of up to 50,000 sqm. Apart from Italy, these pavilions will also be hosted by countries such as Australia, the United States of America, France, Germany, Japan, Korea, Mainland China, Malaysia, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Türkiye, the United Kingdom, and West Africa. Owing to the impressive line-up of exhibitors, more than 15,000 attendees are expected to join in the discovery of new products and beauty trends.

This event is truly a confluence of the Italian supplier and the Singaporean consumer and is highly significant of the time-honoured efforts in boosting the economic relations between the two countries via exports. Cosmoprof Asia 2022 is all set to unveil exciting discoveries in the cosmetic industry and the ITA is geared up to inspire beauty consumers through this wonderful journey of experiencing Italian excellence.

“Italy plays a key role in this edition of Cosmoprof. The significant attendance of Italian companies proves how we are looking to our Singaporean friends, a public who is very attentive to personal care, and to the whole ASEAN region for their expertise in this area. Asian consumers are becoming more concerned about the science behind the products, and our companies in this sector combine the latest scientific findings with natural and healthy ingredients.

Our commitment in this field is also stated in the Scientific and Technological Cooperation Agreement signed between Italy and Singapore in 2016 that has finally become operational. Our collaboration can certainly be strengthened in various fields, in particular on Health and Medical levels including skincare research.” — Mario Andrea Vattani, Ambassador of Italy to Singapore and Brunei.

About Italian Trade Agency
The Italian Trade Agency (ITA) is a governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy. With a widespread network of 79 offices in 65 countries, ITA provides assistance, consulting, promotion, and training support to small and medium-sized businesses from Italy. Using modern communication tools across multiple platforms and channels, they aim to highlight the excellence of the Made in Italy initiative to the world, sharing the same goal of showcasing the uniqueness of authentic products crafted in Italy.
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