Amid the pace of hectic everyday life, true calm can feel like a rare indulgence. With the launch of Magnum Japanese Yuzu Honey, Magnum invites you to rediscover stillness through exquisite pleasure. Inspired by nature’s most delicate notes, this new creation transforms each bite into a gentle ritual, an invitation to pause, breathe, and savour the moment.
Blending the delicate citrus notes of Japanese yuzu with the subtle sweetness of honey and the soft floral notes of camelia, this ice cream delivers a light yet flavourful core. Each bite is enveloped in Magnum’s signature cracking Belgian chocolate and sprinkled with buttery cookie pieces, creating an irresistible contrast of textures.
Whether it’s a midday pause or a well-deserved treat, Magnum Japanese Yuzu Honey is more than just a dessert, it’s a new kind of ritual. It turns ordinary moments into mindful indulgence, reminding us that true luxury isn’t always bold; sometimes, it’s found in the quiet pleasure between bites.
“At Magnum, we believe pleasure is deeply personal — and often, it’s found in the quietest of moments. With Japanese Yuzu Honey, we wanted to create not just a new flavour, but a new kind of ritual — one that invites you to pause, reset, and savour indulgence on your own terms.” — Ellen Yap, Ice Cream Country Lead, The Magnum Ice Cream Company.
Available islandwide, Magnum Japanese Yuzu Honey comes in single sticks and mini multipacks of six, and can be found at leading supermarkets, hypermarkets, convenience stores, and selected retail outlets.
For more information about Magnum ice cream or Magnum Singapore, please visit www.magnumicecream.com/sg
