New Functional Titanium series, developed with National Laboratory in Taiwan , offers anti-viral, anti-bacterial, odour-control and mould-resistant protection for everyday fabric care.
After 27 years of creating women’s fashion that brings together thoughtful design and quality craftsmanship, iROO officially introduces Fresh Cloth, a fabric care series that extends the brand’s commitment from the wardrobe to everyday living.
The launch includes limited edition gift sets (ideal for this Christmas gifting) , created in partnership with the 63rd Golden Horse Awards, while stocks last.
The idea began with a question iROO customers have asked for years: “How do I wash this?”. It led the brand to a clear conclusion.
Beyond designing beautiful garments, helping customers care for them with ease is part of iROO’s responsibility. Clothing often holds the memories of a chapter in life, from the dress worn on a special occasion to the coat that stays timeless for years. Fresh Cloth is made for pieces worth preserving, and it lightens the load of laundry so customers have more time for the moments that matter.
Limited edition collaboration with the 63rd Golden Horse Awards
Film captures not only an era, but the everyday lives of the people within it. In that spirit, Fresh Cloth has partnered with the 63rd Golden Horse Awards on a limited edition gift set of six fabric care essentials, three tailored for women and three for men.
The collaboration brings Taiwanese film culture into daily life through this fabric care series.
A Signature Scent Created for Taiwan
iROO invited French master perfumer Douglas Morel to create a fragrance series inspired by Taiwan’s climate, cityscape and everyday atmosphere. The scents capture the feeling of fresh air, sunlight and clean fabric.
IG: https://www.instagram.com/douglasmorel_parfumeur/
Fresh Cloth x Golden Horse Awards Limited Edition Set
Advanced Material Science for Everyday Care
Fresh Cloth has teamed up with the National Laboratory in Taiwan , one of the world’s leading research institutions, to bring Functional Titanium technology into its fabric sprays.
Functional Titanium has undergone performance testing against Enterovirus 71 (EV71), Respiratory Syncytial Virus (RSV), Methicillin Resistant Staphylococcus Aureus (MRSA), Pseudomonas Aeruginosa, Klebsiella Pneumoniae and Salmonella Enterica, and showed anti-viral and anti-bacterial properties. It also showed anti-fungal effectiveness against Aspergillus Brasiliensis and Penicillium Funiculosum, and passed deodorising tests against acetic acid and isovaleric acid. The antistatic function was tested on the finished product, extending protection to the finest details of a garment.
*Anti-static performance is based on finished product testing. All other performance claims refer to test results of the Functional Titanium ingredient under specific test conditions.
A thoughtful Christmas gift, Fresh Cloth is available for pre-order at all iROO stores and online at www.iroo.com.sg . Visit any store to experience the series and place your order. Available in all iROO stores from November 2026.
