Sulwhasoo, the global luxury beauty brand renowned for its holistic approach to skincare, is unveiling a new global campaign titled “Longevity Powered by Ginseng” to promote its iconic anti-aging product, Concentrated Ginseng Rejuvenating Cream, alongside a new key message: “Resilient and Rejuvenated, Every Hour, Every Moment.”
With over 60 years of expertise in ginseng science, Sulwhasoo has pioneered its proprietary Bio-Conversion Technology, enabling the brand to harness the full potential of ginseng for skin resilience and experience longevity of youthful-looking skin.
RESILIENT AND REJUVENATED, EVERY HOUR, EVERY MOMENT
The Concentrated Ginseng Rejuvenating Cream, Sulwhasoo’s signature luxury anti-aging product, embodies the culmination of decades of ginseng research. Suitable for all skin types, it is enriched with exclusive ginseng ingredients and cutting-edge innovations such as Ginsenomics™ and Ginseng Peptides™. Crafted to awaken the skin’s rejuvenating power, the cream helps maintain firmness and radiance over time.
Clinical studies have demonstrated visible results, with participants reporting a -25% improvement in overall skin aging index, along with +59.2% enhanced firmness* and +103.5% visible lifting* based on self-assessment after four weeks of use. Additionally, clinical testing recorded a 36.6% reduction** in the appearance of wrinkles.
*Self-assessment results from a clinical study conducted on 33 women after 4 weeks of use.
**Clinical testing conducted from Sep 2 – Oct 29, 2024, on 33 women aged 25–55.
**Clinical testing conducted from Sep 2 – Oct 29, 2024, on 33 women aged 25–55.
Available at all Sulwhasoo boutiques and department store counters, online at the Sulwhasoo e-Boutique, Official Sulwhasoo Shopee and Lazada Stores, and selected Sephora stores and sephora.sg.
