Bigger, Bolder, More Immersive: CapitaLand’s First-Ever Triple Blockbuster Campaign Brings the Action to Life

Lights, camera, action! CapitaLand is rolling out the red carpet for a summer of spectacle with a Triple Blockbuster Campaign: A Cinematic Odyssey at CapitaLand Malls. From now until 6 July 2025, 16 participating CapitaLand malls across Singapore are set to deliver heart-pulsing adventures, bringing immersive elements of cinematic worlds from three epic film franchises: Mission: Impossible – The Final Reckoning; How to Train Your Dragon; and Jurassic World Rebirth to life.

Inspired by these fan-favourite films, shoppers can look forward to heart-pounding missions, Viking-themed challenges, and dinosaur-fuelled scavenger hunts – all brought to life through film-inspired installations and interactive zones. Each themed experience will be accompanied by exclusive redemptions, movie preview screenings, and digital rewards via the CapitaStar app.

Blockbuster Experiences Await

Step into the shoes of a hero and explore three dynamic, vivid realms:

Mission: Impossible – The Final Reckoning

📍 12 to 25 May at Funan

Feel the rush and dive headfirst into a world of espionage and danger at the Mission: Impossible – The Final Reckoning Activity Zone. Take on thrilling spy missions like “Mission: Light The Fuse” and “Mission: Reflex Rush“, stop time in “Mission: Countdown“, and strike an action hero pose at the dramatic trick-eye zone “Mission: High Altitude“. Complete these stunts to redeem an exclusive Mission: Impossible merchandise and capture your very own spy agent moment!

As a bonus experience, shoppers can also visit the Mission: The Exhibition at Funan, Basement 2, from now till 1 June, to revisit spectacular moments and discover fun facts from the iconic film franchise.

How to Train Your Dragon

📍 30 May to 29 June at CQ @ Clarke Quay, Funan, Plaza Singapura, Bugis+, Lot One

Soar into the skies with Toothless and the gang in a magical Viking adventure. Hop aboard the Toothless Touring Truck, as it makes its pit stops at five CapitaLand malls starting with CQ @ Clarke Quay. Brace yourselves for some Viking fun as the touring truck will greet shoppers with a treasure trove of Viking-themed activities and games. Plus, don’t miss the chance to transform into a mighty Viking warrior at the AI-powered photo booth from 1 Jun onwards, available on weekends.

Then, enter the Isle of Berk Viking Village at Bugis+ on 9 to 29 June, where fans can train like a Viking, explore the Viking craft station, and shop official How to Train Your Dragon merchandise.

Jurassic World Rebirth

📍 16 June to 6 July at Junction 8, SingPost Centre, Tampines Mall

Unearth prehistoric adventures as CapitaLand malls transform into a Jurassic playground with prehistoric dinosaurs and wild scavenger hunts. Shoppers can navigate land, sea, and air zones to test their survival instincts. Capture the ultimate epic moment at the trick eye installations featuring dinosaurs from their diverse landscapes. 

Win Access to CapitaLand’s Exclusive Cinematic Experience Preview Screenings of 2025’s Most Anticipated Blockbusters

This summer, only at CapitaLand malls, weekday shopping trips come with a blockbuster twist! From now till 27 June 2025, shoppers who spend at participating CapitaLand malls can enjoy a series of exciting rewards, including eCapitaVouchers and invites to exclusive movie preview screenings. Shoppers can unlock up to $20 eCapitaVoucher when they spend between $80 and $160 at participating CapitaLand malls on weekdays.

Be among the first to catch these films ahead of their official release and stand a chance to win attractive rewards. For full details on spending periods, preview dates, and registration mechanics, please visit https://bit.ly/ACinematicOdyssey. 

Complete Missions and Win Exclusive Merch

To supercharge the experience, dive right into the action in a series of movie-inspired missions. Participate by entering the reward codes—<MISSION>¹, <DRAGON>², and <JURASSIC>³,—in the CapitaStar app to receive eVouchers that will unlock each adventure. Shoppers who have completed the quests and challenges stand a chance to win limited-edition official movie merchandise. It’s your mission (should you choose to accept it)—and it comes with thrilling perks!

1: Activate <MISSION> reward code from 12 May onwards

2: Activate <DRAGON> reward code from 30 May onwards.

3: Activate <JURASSIC> reward code from 16 Jun onwards.

Follow @CapitaLandMallsSG on their social media channels to complete missions for a chance to score epic limited-edition merchandise worth over $4,300!

CAMPAIGN DETAILS

For more information, please visit https://bit.ly/ACinematicOdyssey  and follow CapitaLand for more updates on Instagram, Facebook, Telegram, TikTok, WeChat (@CapitaLandMallsSG), and YouTube.

WEBSITE AND SOCIALS

●       Website: https://www.capitaland.com/en.html 

●       Instagram: @CapitaLandMallsSG

●       TikTok: @CapitaLandMallsSG

●       Facebook: @CapitaLandMallsSG

●       WeChat Official Account: CapitaLandMallsSG

●       Telegram: @CapitaLandMallsSG

●       YouTube: youtube.com/capitaland