The LEGO Group is revving up the fun with its Build Your Dream Ride campaign, celebrating the joy of vehicles through hands-on play and imagination. Across a wide range of vehicle builds from LEGO City, LEGO Technic, LEGO Speed Champions and more, children are empowered to bring their ideas to life, building everything from speedy racers to adventure-ready vehicles. With a diverse range of sets to explore, LEGO encourages creative problem-solving and transforms everyday play into exciting, confidence-building moments.
Extending the thrill of the ride beyond the home, the LEGO® Build Your Dream Ride Autoshop Experience brings vehicles to life in new and unexpected ways. Fans of all ages can dive into interactive builds, test rides and experience vehicle builds in motion, discovering the full breadth of the range and what excites them most.
Ágnes Molnár, Marketing Director of Singapore, Malaysia and APAC Travel Retail, The LEGO Group, said, “At the LEGO Group, we believe play is one of the most powerful ways children explore the world, spark creativity and build confidence. With the Build Your Dream Ride campaign, we are empowering children to take the driver’s seat by giving them the tools to build, customise and bring their dream rides to life. Along the way, this hands-on, imaginative play helps them nurture confidence, creativity and problem-solving skills as they explore, imagine and create.”
Bringing the Thrill of Motion to Life at The Palawan @ Sentosa – HyperDrive, Singapore
Beyond the bricks, the Build Your Dream Ride campaign shifts into motion at Asia’s first indoor gamified electric go-kart circuit, The Palawan @ Sentosa – HyperDrive, Singapore through the Build Your Dream Ride Autoshop Experience. The multi-storey track with 14 exhilarating turns that invites drivers of all skill levels to take the wheel and experience the thrill of the motion. Bringing the creativity of LEGO building with the excitement of real-world racing, the experience brings the campaign to life and lets children and their families see their ideas take shape in action.
“We are proud to partner with The LEGO Group to create an experience that brings together creativity and the excitement of the track,” said Laura Lau, Director of Marketing, The Palawan @ Sentosa – HyperDrive, Singapore. “The LEGO Group and The Palawan @ Sentosa – HyperDrive, Singapore share a passion for sparking joy and family fun through motion and play. Through the Build Your Dream Ride Autoshop Experience, guests can enjoy hands-on LEGO building before steering that same sense of imagination and the thrill of motion onto our multi-level indoor electric go-kart circuit.”
From 5 March to 30 April, HyperDrive, Singapore transforms into a vibrant LEGO playground, where dream rides roar to life. The venue will be fully decked out with LEGO visuals, from LEGO minifigures and brick-built displays to standout showcases of vehicular-themed sets that celebrate the racing spirit.
Throughout HyperDrive, participants can embark on a self-guided adventure by completing missions at designated pit stops and collecting stamps on their mission card. Missions include adrenaline pumping karting sessions and exclusive photo opportunities. Participants can also enjoy build-and-test stations to create their own dream vehicles and snap a picture with the LEGO Race Car Guy mascot during his special appearances, adding even more high-energy excitement to this action-packed experience.
The mission continues with a special in-store activity at the LEGO Resorts World Sentosa store, where little vehicle enthusiasts are invited to spot the LEGO Racer Minifigure hidden within a custom built diorama and earn an exclusive LEGO Racer Minifigure with Golden Trophy when they complete their mission card journey.
For the month of March and April 2026, gear up for HyperDrive x LEGO Junior Race Challenge and race to the top of the Junior Kart monthly leaderboard to win amazing prizes worth up to S$2,000 from The Palawan @ Sentosa and The LEGO Group.
A Set for Every Type of Vehicle Fan
The Build Your Dream Ride campaign spotlights the versatility and creativity that LEGO has to offer for every type of vehicle fan. From the everyday adventures of LEGO City Great Vehicles to the engineering challenges of LEGO Technic, and the high-speed thrills of LEGO Speed Champions inspired by iconic cars and motorsport, there is a set to spark every child’s imagination.
These sets are available at LEGO Certified Stores (LCS), the LEGO Official Store on Lazada, Shopee, Amazon, Toys ‘R’ Us and major retailers in Singapore.
Between 28 February to 12 April, visit participating LEGO Certified Stores to bring your dream ride to life with LEGO’s Make and Take activity, where builders can assemble their very own LEGO Sports Car in-store and take it home with them.
Gift-with-Purchase promotions are also up for grabs, with minimum spends unlocking unique polybags from the LEGO Speed Champions, LEGO City and LEGO Technic lines, a perfect addition for vehicle fans to expand their adventures at home or on the go.
For more information, please visit https://www.lego.com/en-sg/local-news/news/2026/march/event/autoshop-experience
