Your New Go-To for Effortless, Everyday Hair Maintenance
Good hair days are now easier to achieve with the arrival of myBoostars in Singapore. The name myBoostars is a fusion of “booster”, referencing the signature formula that powers the brand, “my boo” a term of endearment, and “stars” symbolising brilliance and radiance. Inspired by skincare science, the brand brings a fresh way to care for your hair at home through thoughtfully formulated products that deliver deep nourishment, visible results, and a moment of daily joy.
With carefully selected beauty ingredients and proprietary booster technology that improves absorption by up to 1.5 times, myBoostars transforms everyday haircare into a deeply nourishing ritual that delivers visible results and emotional uplift. The range features two focused collections: KERATIN BOOST-REPAIR and COLLAGEN BOOST-MOISTURE, designed for deep repair and lasting hydration respectively.
The Science Behind the Innovative Booster Formulation: Unlock Deep Hair Repair and Salon-Worthy Hair Pampering
Busy schedules, frequent styling and chemical treatments can take a toll on your hair — leaving it dry, frizzy and difficult to manage. Designed for today’s fast-paced lifestyle, myBoostars offers an effortless way to maintain healthy, beautiful hair without needing to visit the salon.
Each formula is powered by Neosolue™-Aqulio, a skincare-inspired booster technology that helps ingredients like keratin and collagen penetrate deep into the hair shaft. The range works to restore and maintain hair health, while offering a quick yet soothing self-care ritual, even in the midst of hectic schedules.
Introducing myBoostars’ Signature Series
KERATIN BOOST-REPAIR Fragrance: Fresh Citrus Savon
Ideal for damaged or chemically treated hair, this formula is powered by 4 types of Hydrolysed Keratin4 that work together to repair damage from within. With regular use, hair feels noticeably smoother, shines more brilliantly, and looks freshly styled — all without a trip to the salon.
Great for dry or sensitive scalps, this series is formulated with 3 types of Hydrolysed Collagen and biotin (Vitamin B7) to deliver deep hydration while strengthening hair from the root. It helps lock in moisture, improve manageability, and enhance scalp health. The result is hydrated and healthy hair that stays bouncy and manageable.
Meet Your New Hair Essential: Booster Mist
A hydrating mist and treatment in one, perfect for humid days
With high humidity outdoors and constant exposure to air-conditioning indoors, hair in Singapore often struggles to stay smooth, hydrated, and manageable. myBoostars Booster Mist is designed to support your hair through these everyday conditions with a smart, dual-layer formula that blends nourishing oils and water-based actives in a single, lightweight spray. It refreshes, smooths, and protects hair without weighing it down — perfect for your daily routine.
Where to Buy
From 16 June 2025, both KERATIN BOOST-REPAIR and COLLAGEN BOOST-MOISTURE series will be available at Guardian stores across Singapore. Islandwide launch starts from July 2025, available at major stores such as DON DON DONKI, Welcia-BHG, and E-Ccommerce platforms (Tik Tok, Shopee and Lazada).
Both collections include Shampoo and Treatment (400ml each) priced at SGD 23.90, and Booster Mist (90ml) priced at SGD 25.90.
Launch Promotions
Look out for the upcoming Guardian atrium activations from 10am – 10pm, where My Boostars will be featured:
📍 4–10 August – Bishan Junction 8
📍 25–31 August – City Square Mall
During the activations, you can enjoy the following:
💸 20% off all My Boostars products
🎁 A FREE exclusive travel towel with any 2 My Boostars purchases
🧴 Plus, free samples from the friendly beauty advisors with no purchase needed!
From 19 June to 13 August 2025, myBoostars will be available at 10% off both in-store and online across all Guardian outlets island wide.
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