Entering 2026, many of us are rethinking how we care for ourselves. Rather than piling on complex routines, the focus has shifted to simple, everyday habits that support both physical and mental well-being. Singapore’s health and wellness market, valued at USD 17.1 billion in 2024, is projected to nearly double to USD 41.6 billion by 2033, reflecting growing demand for accessible, everyday health solutions.
Convenience is now a major driver in this evolution. Consumers are looking for products that are easy to incorporate into daily life, whether that means portable formats, single-serve sachets, or travel-friendly options that fit seamlessly into morning routines, desk drawers, gym bags, or travel plans. These solutions make it easier to maintain consistency without adding complexity.
At the forefront of this lifestyle-led wellness movement is LAC (pronounced L-A-C), a global health and wellness brand that emphasises low-effort, high-impact supplementation. Its range of products is designed to support health anytime, anywhere, through convenient formats that meet the demands of modern life.
Two standout offerings are:
LAC Probiotic Complex 25 Billion CFU Powder – A daily gut health boost that supports digestion, nutrient absorption, and immunity. Each easy-to-take sachet delivers up to 14 different probiotic strains from the two major probiotic families, making it easy to maintain digestive support even on the busiest days.
LAC GastroRX®️ Digest Enzymes – A concentrated extract of fermented fruits and vegetables in convenient sachets designed to replenish digestive enzymes while supporting digestion and nutrient absorption, especially after heavier meals.
To understand how consumers are approaching wellness in 2026 and how LAC aligns its products with evolving lifestyles, our editorial team spoke with Evelyn Teo, Chief Marketing Officer for LAC, about trends, challenges, and the future of health supplements.
Interview with Evelyn Teo, Chief Marketing Officer for LAC
1. Many consumers are aware of the importance of gut health, but maintaining consistent digestive support can be challenging. From LAC’s consumer insights, what are the most common obstacles people face, and how do products like the LAC Probiotic Complex and LAC GastroRX® Digest Enzymes help address these daily challenges?
Evelyn Teo: While awareness of gut health is growing, consistency remains a key challenge. Busy schedules, irregular meals, frequent dining out, and simple forgetfulness often disrupt supplement routines. Digestive discomfort after heavier meals can also affect daily well-being, making it harder to stay consistent over time.
LAC addresses these challenges with many of our products that fit seamlessly into consumers’ lifestyles. For example, both LAC Probiotic Complex 25 Billion CFU Powder and LAC GastroRX® Digest Enzymes come in single-serve sachets, making them easy to carry and simple to take anytime – whether at work, after meals, or while travelling. This removes common barriers and allows consumers to maintain digestive support without making major changes to their daily routines.
2. The gut health category is increasingly crowded. How does LAC Probiotic Complex and LAC GastroRX® Digest Enzymes stand out in terms of formulation, strain diversity, and the benefits they offer for everyday wellness?
Evelyn Teo: LAC differentiates itself through scientifically based formulas that balance efficacy with everyday practicality. LAC Probiotic Complex supplement series is available in a range of targeted potencies of up to 100 Billion CFUs and contains up to 14 strains from the two major probiotic families, with every strain carefully selected to work synergistically. This combination of tailored potency and broad strain diversity supports digestive health, immunity, and overall gut microbiome resilience.
Similarly, LAC GastroRX® Digest Enzymes complements this with a highly concentrated extract of fermented fruits and vegetables to help replenish naturally occurring enzymes, supporting smooth digestion and enhanced nutrient absorption.
Beyond formulation, LAC products come in various formats apart from capsules, including a tasty powder option, making it especially appealing to individuals who have difficulty swallowing pills or prefer a more enjoyable way to supplement. This flexibility broadens accessibility without compromising efficacy.
Together, these products address modern dietary challenges, such as processed foods and irregular eating, through purposeful formulations rather than generic, one-size-fits-all solutions.
3. As we enter 2026, how would you describe the biggest shift in how consumers approach health and wellness today compared to even a few years ago? What is driving this change?
Evelyn Teo: Today’s consumers are moving from doing more to doing better. Rather than striving for perfect, complicated routines, many are shifting toward maintenance and focusing on balanced habits they can realistically sustain over time. Essentially, consumers want routines that support both their physical and mental well-being, reducing pressure or decision fatigue rather than adding to it.
This shift is driven by busier lifestyles, increased stress, and a growing awareness of preventative health. As a result, consumers are prioritising consistency and choosing solutions that are effective yet feasible to incorporate into their daily routine.
For LAC, this evolution reinforces the importance of truly understanding how health fits into people’s lives today. It guides our commitment to continually enhance our product offerings to help consumers build wellness habits that are both achievable and sustainable over the long term.
4. We’re seeing a move away from complex routines toward simpler, more manageable wellness habits. How is this “low-effort, high-impact” mindset influencing how supplement brands need to innovate and communicate with consumers?
Evelyn Teo: Brands need to continually innovate to align with these emerging wellness habits. At LAC, this means developing products through a holistic wellness approach combined with targeted nutrition, formulated to support specific health needs. This enables us to create targeted products in convenient formats that fit effortlessly into modern lifestyles while delivering clear, functional benefits.
We also believe it is essential to simplify messaging and communicate benefits in a way that feels relevant to everyday life, rather than overwhelming consumers with technical jargon. We emphasise practical outcomes and organise our product ranges into clear categories, making it easy for consumers to identify what suits their needs.
The human element reinforces this approach: our retail staff are constantly kept up to date and trained to provide the best health advice to consumers in-store, while our well-versed nutritionists manning our customer service channels ensure guidance is expert, reliable, and tailored to individual needs.
5. Gut health remains foundational, but interest in mental wellbeing, stress management, and energy levels is also rising. How do you see consumers connecting these areas, and how should brands respond to this more holistic view of health?
Evelyn Teo: Consumers increasingly recognise the gut-brain connection and how digestive health can influence mood, energy, and immunity. This holistic view means wellness is no longer treated as isolated categories.
LAC addresses this by offering products that not only support digestion, but also contribute to overall vitality, immunity, and sustained energy. As consumers adopt a more interconnected approach to wellness, brands should provide versatile solutions for various individuals’ needs.
6. Personalisation is often highlighted as a key wellness trend. In your view, what does personalisation realistically mean for the average consumer today, and how can brands offer meaningful solutions without overwhelming them?
Evelyn Teo: For most consumers, personalisation is less about fully customised regimens and more about relevance and choice. They want to quickly understand which products best suit their individual needs, whether that is digestive comfort, immunity, or energy support, and how the products can fit into their lifestyles.
Brands can support this by offering inclusive, easy-to-navigate product ranges that help consumers explore their options without feeling overwhelmed. At LAC, our products are designed as flexible building blocks within a wellness routine, giving consumers the freedom to personalise their approach in a way that feels intuitive and manageable.
7. There is growing emphasis on long-term health, prevention, and quality of life rather than quick fixes. How is this shift changing consumer expectations of supplement brands in terms of trust, education, and product design?
Evelyn Teo: As consumers place greater emphasis on long-term health, prevention, and quality of life, expectations of supplement brands have evolved significantly, particularly in an increasingly crowded market. Consumers are becoming more discerning and selective, choosing brands they trust, and can rely on over time rather than those promising quick fixes. Quick-fix solutions may not always be safe and can sometimes have a rebound effect, undermining health rather than supporting it sustainably.
This shift places greater importance on transparency and ongoing education around how supplements support health in a sustainable way. Products also need to be convenient, safe, and enjoyable to take consistently, as long-term benefits are only achieved through maintained habits.
At LAC, we provide clear, accessible information to empower consumers to make informed choices. Our customers trust us due to our products’ safety, efficacy, and potency. We see our role as a trusted guide in our customers’ wellness journey, helping them navigate an increasingly complex supplement landscape with confidence.
8. Looking ahead to 2026 and beyond, what do you believe will matter most to consumers when choosing a health and wellness brand, and how is LAC positioning itself to stay relevant in an increasingly lifestyle-driven wellness market?
Evelyn Teo: Looking ahead, we believe consumers will gravitate toward brands that consistently deliver on three key pillars: credibility, convenience, and lifestyle relevance. They want high-quality solutions that fit naturally into busy, everyday lives.
LAC sits at the intersection of scientifically based formulas and everyday practicality. Through targeted products in versatile formats and supported by clear communication and education, we position ourselves as a trusted partner in consumers’ wellness journeys. Staying relevant means continuously listening to our consumers and adapting to their evolving needs, which remains a core priority for us.
Wellness in 2026 is about simple, effective habits that integrate seamlessly into busy lifestyles. LAC exemplifies this movement with scientifically formulated, convenient, and versatile supplements that support gut health, digestion, immunity, and overall vitality. By prioritising credibility, accessibility, and lifestyle relevance, LAC empowers us to maintain consistent, manageable wellness routines without compromise helping us navigate a modern approach to health that is sustainable, enjoyable, and practical. To find out more about LAC and its range of products, please click here.
