Samsonite, the global leader in travel and lifestyle solutions, is delighted to bring its latest campaign to life with Style On The Go: The Professional Edit, a premium pop-up experience designed for the modern professional, where elevated design meets high-performance functionality.
Taking place this March in Singapore’s Central Business District at Asia Square and Guoco Tower, the pop-up invites visitors to discover Samsonite’s innovations through an immersive walkthrough experience, featuring distinct zones inspired by the rhythm of the working day. Guests can enjoy hands-on product discovery, styling inspiration, and exclusive on-site perks that reinforce Samsonite’s commitment to purposeful design for life on the move.
This initiative underscores Samsonite’s versatile portfolio of bags and backpacks designed not only for the workplace but equally for travel and everyday casual use.
KEY BAG HIGHLIGHTS
LEFT TO RIGHT: PARALUX 2-IN-1 TRAVEL BACKPACK, LITE-GEO BACKPACK
PARALUX 2-IN-1 TRAVEL BACKPACK
From the 2025 Red Dot Design Award-winning Samsonite Paralux™ Collection, the compact yet sophisticated Paralux 2-in-1 Travel Backpack is designed for modern travellers who value efficiency, sustainability and elevated style — offering a versatile solution for life on the move.
Designed to open flat like a carry-on, it features a dedicated laptop sleeve, multiple organisational pockets, and a personalisation tag. With a simple unzip of a hidden zipper, the backpack transforms into two separate bags – a larger Main Bag and a smaller Go Bag, ideal for exploring once you arrive at your destination.
LITE-GEO BACKPACK
Lite-Geo™ is Samsonite’s lightest-ever range of business backpacks, weighing just 500g for the medium size and 450g for the small. Crafted with durable water-repellent CORDURA® Lite fabric, Lite-Geo uses unique origami folding techniques to deliver structure and style while keeping weight to an absolute minimum.
LEFT TO RIGHT: VALERIE TOTE, KARISSA EVO DAILY BACKPACKWOMEN’S COLLECTION
Alongside Paralux and Lite-Geo, the pop-up also highlights Samsonite’s women’s range designed with the modern woman in mind. Combining refined silhouettes with practical organisation, these styles are crafted to support women who move confidently between meetings, travel and daily commitments — without compromising on style or functionality.
THE IMMERSIVE POP-UP EXPERIENCE
Guests can explore Style On The Go: The Professional Edit pop–up through a series of experience zones tailored to different everyday needs.
- The Professional Station: A sleek office reception-inspired welcome point where guests can browse the offerings and begin their journey.
- The Lite-Geo Hub: A dedicated stationery-style bar spotlighting the Lite-Geo™ Backpack, designed for the minimalist commuter.
- The Paralux Station: Modelled after a contemporary office pantry and info hub, featuring the Paralux 2-in-1 Travel Backpack, perfect for those moving effortlessly from boardroom to boarding gate.
- The Women’s Collective: A focused showcase of Samsonite’s latest professional range tailored for the modern woman.
EXCLUSIVE POP-UP PERKS
Guests can enjoy a range of exclusive offerings during the activation:
- 20% off all purchases at the pop-up, with complimentary home delivery. *Terms and conditions apply.
- Personalised Bag Tags: With every purchase, guests can personalise a bag tag, while stocks last.
- Coffee-To-Go Bar: Visitors who follow Samsonite’s official Instagram page can redeem a complimentary drink from 10AM – 3PM at Asia Square Tower and 11AM – 3PM at Guoco Tower, while stocks last.
POP-UP DETAILS
Location 1
Date: 3 – 5 March 2026
Location: Asia Square Tower
Time: 10AM – 7PM
Location 2
Date: 10 – 12 March 2026
Location: Guoco Tower
Time: 11AM – 8PM
