Japan’s beloved skincare brand brings hydration that stays, no matter the weather
Leading Japanese skincare label Kansosan has officially arrived in Singapore, bringing with it a hydration-first approach that has made it a trusted name in Japan. Recognising this need for skincare that supports moisture retention in both cold indoor environments and hot, humid climates, Kansosan introduces a lineup of gentle yet effective products that help restore and maintain the skin’s moisture balance throughout the day.
While Singapore’s climate may feel humid, dry skin remains a common concern, particularly for those who spend extended hours in air-conditioned environments. Kansosan addresses this unique challenge with formulations that hydrate deeply, soothe sensitised skin, and strengthen the skin barrier — offering comfort that lasts all day.
Meet Moriko-san: Your New Beauty Bestie in the Fight Against Dry Skin
Say hello to Moriko-san, the expressive face of Kansosan and a breakout character in Japan’s beauty scene. Designed to embody the frustrations of dry, uncomfortable skin, Moriko-san quickly gained cult status with her candid motto: “I just hate dryness!” Her charm and relatability have helped Kansosan stand out in a crowded skincare market, driving social media buzz and shelf appeal across Japan.
Now making her debut in Singapore, Moriko-san is here to champion everyday women facing the same skin struggles — from hours spent in air-conditioned offices to battling the midday sun. Skincare that works, and a character you cannot help but love.
Introducing Kansosan’s Skincare-First Makeup Base Range
Rooted in Japanese skincare sensibilities, Kansosan’s makeup base collection is built on the belief that great makeup begins with great skin. In a market filled with high-performance formulas, Kansosan offers a thoughtful alternative — one that puts skin first without compromising on function. Each product is carefully formulated to hydrate, protect, and prep in one seamless step, providing a gentle yet effective solution for dry and sensitive skin. Lightweight and breathable, it’s especially suited for daily wear in Singapore’s humid climate and air-conditioned spaces.
These multi-tasking bases are enriched with Niacinamide, Ceramides¹, Amino acids² and Vaseline to deliver deep, long-lasting hydration. The entire range is free from petroleum-based surfactants, parabens, tar pigments, synthetic fragrances, alcohol, and silicones, making it safe and gentle for daily use.
¹Ceramide AP, ceramide EOP, ceramide NG, ceramide NP (all moisturizing) ²Isoleucine, leucine, phenylalanine, threonine, valine, histidine HCI
Note: Moisture Base AQ contains Glucosylceramide (a water-soluble ceramide)
Kansosan’s Skincare Range: Gentle, Skin-Loving Ingredients for Lasting Moisture
With a gentler, skin-first approach to care, Kansosan’s skincare range is thoughtfully designed to target three of the most common skin concerns: dryness, aging, and roughness. Powered by Niacinamide and Dipotassium Glycyrrhizinate, each product delivers soothing hydration while helping to brighten skin and reduce inflammation.
Putting skin first without compromising on function, the range is crafted with sensitivity in mind. All products are free from petroleum-based surfactants, parabens, tar pigments, synthetic fragrances, alcohol, and silicones, making them suitable even for delicate or reactive skin types.
From 7 July, the Kansosan range will be available at Guardian, DON DON DONKI, Welcia-BHG, and E-Commerce platforms (Tik Tok, Shopee and Lazada).
Stay Connected with Kansosan:
Instagram and Tiktok: @kansosansg
#KansosanSG #DrySkinExpert
