When we were school children and after a long day in school, especially in Singapore’s hot weather, we longed to cool ourselves down with the simple pleasure of icy treats. Imagine as you fumble through your wallet at the mama shop, you discover you are left with only 30 cents. Standing before you, a choice presents itself – Ice Pops laden with added sugar, artificial colouring, and flavouring, or the alternative, a Banana treat infused with natural sugar and devoid of any artificial colouring or flavouring. In this pivotal moment, the allure of the Ice Pops often triumphs over the healthier option, a decision most of us would make without a second thought.
In a world where sugar-laden treats often prevail in the battle for taste buds, two brothers in Singapore have embarked on a mission to reshape one of our childhood favourites – the iced popsicle. With child obesity on the rise in Singapore, the government has tightened regulations on sugar intake, advocating for healthier alternatives. However, this doesn’t mean the joy of iced popsicles has to be sacrificed. Enter Frozt, a homegrown iced popsicle brand founded by brothers Glen and Terrence Lee. What sets Frozt apart is their commitment to creating popsicles that are not only delicious but also healthier. The secret? Real fruits. Frozt recreates our beloved childhood treat with a fresh and healthy twist, ensuring their popsicles are dairy-free, gluten-free, halal-certified, and boast a reduced sugar content.
Frozt offers a tempting variety of 11 flavours, ranging from classic options like orange, mango, strawberry, mixed berries, and grape to more unique choices like peach, coconut, durian, soursop, pineapple, and avocado. With the exception of grape and durian flavours, all Frozt popsicles have received the Healthier Choice Logo from the Health Promotion Board (HPB). Frozt is currently available at 200 retail points islandwide.
From a tiny shop in Kovan to becoming a household name in Singapore, the journey wasn’t without challenges. Co-founders and brothers Glen and Terrence Lee faced numerous failed trials before finding success, drawing inspiration from their shared childhood love of frozen treats. Frozt’s success is a testament to the teamwork of the two brothers. Terrence, driven by his passion for culinary arts, made the bold decision to forgo an NTU degree, gaining expertise in food manufacturing and operations to set the stage for Frozt. Meanwhile, Glen’s management and marketing skills were instrumental in elevating the brand’s visibility and overall success.
The best part of their success story? The duo is paying it forward by teaching young ones to follow suit. Frozt has partnered with schools such as Mayflower Secondary School and Saint Anthony’s Canossian Secondary, organising workshops that not only encourage healthy eating but also introduce students to entrepreneurial know-how. This initiative aligns with the government’s increasing efforts for healthier eating programs in schools.
(Above: [L] A close-up of Frozt’s Popsicle Robot, [R] Frozt’s team and the Popsicle Robots)
To keep up with the surging demand, Frozt has innovated its operational solutions, introducing the Popsicle Robot. This robot can carry between 200 to 300 popsicle sticks, solving logistical challenges and making it easier for staff to serve customers at large events.
Frozt’s success story doesn’t end at Singapore. With the support of Enterprise Singapore, they have ventured into exporting their popsicles to Vietnam and are planning an international expansion to Taiwan, South Korea, and Australia by 2024. As the brothers continue to answer Singapore’s call to battle sugar with their healthier iced popsicles, Frozt is not just a brand; it’s a testament to passion, perseverance, and a commitment to a healthier, tastier future.
To find out more about Frozt and to purchase, please go to this LINK.