In the lead-up to the Singapore Grand Prix 2025, the LEGO Group is shifting into high gear and bringing the thrill of the race track to the island with a series of immersive LEGO F1 experiences – from a time-racing scavenger hunt to family-friendly pop-up activations and exclusive promotions!
(L-R) Nina Patricia Da Costa, General Manager of Singapore, Malaysia and APAC Travel Retail at The LEGO Group and Yeo Mui Hong, CEO of Orchard Turn Developments.
The LEGO Group is revving up excitement ahead of the Singapore Grand Prix 2025 with the launch of a series of immersive fan experiences, including its first-ever LEGO® F1® Grand Brix Speed Hunt – an adrenaline-pumping citywide scavenger hunt that puts the speed, wit, and passion of LEGO® F1® fans to the test.
A citywide race led by local content creators
From 25 September to 5 October 2025, fans will race to uncover 10 special LEGO F1 Collectible Race Cars – representing all ten F1 teams on the grid – hidden across central Singapore as part of the LEGO® F1® Grand Brix Speed Hunt.
In collaboration with local content creators Jazliyana Lee (@jazliyanaparis), Leah Shannon (@mizchiefmagikk), Thomas Kopankiewicz (@heythomask) and Umehara Keiji (@umeandhara), fans will be guided on their quest through clues shared on each creator’s social media channels. To kick off the hunt, the first clues pointing to specific team cars can now be found on Jazliyana’s Instagram Reel, Leah’s TikTok and Thomas and Keiji’s Instagram Reels.
Over the adrenaline-charged week, additional clues will be posted on the content creators’ Instagram Stories to guide fans to the hidden locations until all the cars have been found. With each LEGO F1 Collectible Race Car found, fans edge closer to the finish line and their ultimate reward.
Contest Mechanics
Follow the LEGO F1 Grand Brix Speed Hunt Content Creators’ social media channels and watch out for location clues.
Locate the hidden car, take a photo with it, and scan the QR code on its underside to redeem the unique code.
Submit your photo and unique code via direct message to LEGO Singapore’s Official Facebook Page.
Keep the car for verification purposes during prize redemption.
The 10 fastest and sharpest fans to locate the hidden cars and submit a complete, valid entry will win a complete collection of 10 LEGO Formula 1 Speed Champions series (worth SGD$439).
Race, play, and discover at the LEGO Experience the Thrill event
The excitement continues from 25 September – 12 October 2025, as the LEGO Group and Formula 1 bring the LEGO Experience the Thrill event to ION Orchard. Families and LEGO F1 fans of all ages can come together for a one-of-a-kind experience that fuels their passion and creates unforgettable memories at the event from 11am to 9pm.
Designed in close collaboration between experts from the LEGO Group and Formula 1, the event features a life-sized LEGO Williams Racing FW46 F1® Race Car, built with over 400,000 LEGO bricks and measuring 5.5 metres in length and 2.1 metres in width. This very car was driven by the Atlassian Williams Racing Team drivers at the Miami Grand Prix Drivers’ Parade earlier this year, and will be making its Asia Pacific debut at the event.
There will also be various interactive stations at the pop-up where visitors can explore what it takes to be an elite racing team. Fans can test their speed as a pit stop mechanic, challenge their reaction times, and measure their stamina to experience the skills and excitement that drive a Formula 1 career.
To celebrate the 2025 Formula 1® season, shoppers can enjoy various promotions across the island. Visit the LEGO Singapore website for more information and exclusive content, including activities and articles.
Ágnes Molnár, Marketing Director of Singapore, Malaysia and APAC Travel Retail, the LEGO Group, said: “The Singapore Grand Prix is one of the most thrilling moments on the racing calendar, and we’re excited to bring that adrenaline off the track and into the hands of LEGO fans across the country. By combining the energy of Formula 1 with the creativity of LEGO play, we’re creating unforgettable experiences for families and fans of all ages to celebrate speed and the joy of building memories together.”
Yeo Mui Hong, CEO of Orchard Turn Developments, said: “Our exciting partnership with the LEGO Group on their pop-up, alongside LEGO Certified Stores Bricks World, brings a unique Race Village experience during the Singapore Grand Prix. ION Orchard will be transformed with immersive race-inspired activations and curated promotions. This collaboration perfectly blends creativity, innovation, and the thrill of racing, making ION Orchard the ultimate destination where retail, entertainment, and motorsport come together for an unforgettable celebration.”
Adding to the race season excitement, the LEGO Group is also partnering with Pan Pacific Hotels Group on hotel stay experiences, while offering fans the chance to win room packages at Pan Pacific Singapore, PARKROYAL COLLECTION Marina Bay, and PARKROYAL on Beach Road with a minimum spend of SGD$99 on any LEGO City, LEGO Speed Champions, or LEGO Technic sets from 12 September – 30 October. Adding to the thrill, Pan Pacific Hotels Group will be rewarding one lucky spender of the LEGO® Experience the Thrill event with an exclusive stay at Pan Pacific Serviced Suites Beach Road.
