Ayam Brand™, a trusted name in quality and convenience across Asia, is bringing fun, food, and family together with the launch of The Ayam Superkids Carnival, happening from 6 to 12 October 2025 at Waterway Point Village Square, Level 1 atrium.
Well-timed to celebrate the end of the Primary School Leaving Examination (PSLE), the carnival is a rewarding experience designed especially for children – with interactive games, delicious food sampling, photobooth keepsakes, and exclusive merchandise.
FREE Sardines for PSLE Students
As a special treat, every Primary 6 pupil can redeem a FREE can of Ayam Brand™ Sardines in Tomato Sauce (155g) by simply presenting their student card or PSLE examination slip. Redemption runs daily from 10am to 10pm, while stocks last.
“The Ayam Superkids Carnival is our way of giving children – especially those completing their PSLE – a moment to celebrate their hard work, while creating joyful family experiences,” said Mr. Norman Delouis, General Manager, Ayam Brand™ Singapore.
Superfood for Superkids
For over a century, Ayam Brand™ Sardines have been a trusted staple in Singapore households, and today they are especially relevant for growing children. Rich in Omega-3 fatty acids that support brain development and cognitive function, sardines are the perfect boost for growing children — from their early years through school and beyond. Each can is also packed with protein for tissue building and growth, calcium for stronger bones and teeth, and Vitamin D to maintain a healthy immune system – ensuring children have the energy and nutrition they require.
With no preservatives, no added MSG, and no added trans fats, Ayam Brand™ continues its legacy of delivering wholesome, natural, and high-quality nutrition that families can trust across generations.
Carnival Highlights
🥙 Sardine Taco Food Sampling
Children can discover sardines in a brand-new way with Ayam Brand’s specially created sardine taco. The taco features mashed sardines enlivened with a squeeze of lime, layered with crisp lettuce, sweet corn kernels, creamy Thousand Island dressing, and a generous sprinkle of melted cheese – all wrapped in a lightly toasted shell. It’s a savoury, tangy, and satisfying bite designed to delight young taste buds while showcasing sardines as a versatile superfood.
🧩Booth Games & Activities
The Ayam Superkids Carnival features three engaging activity stations where children can play, learn, and win. By completing all three, they can redeem an exclusive Sardine Taco Plushie – a fun memento of the day inspired by the event’s signature snack.
Highlights of the games include:
Sardine Cans Super Stack
Children are given a stack of empty Ayam Brand™ sardine cans and invited to build the tallest tower they can within one minute, using only one hand. By stacking up to 10 cans, kids take on a fun challenge that hones their balance, coordination and determination in a hands-on way, while engaging with Ayam Brand’s most iconic product.
Sardine Memory Match
This interactive digital game invites kids to tap and match sardine-themed images — including taco ingredients such as sardines, tomatoes, lettuce, tacos and corn. With 60 seconds on the clock, the activity sharpens memory and attention skills while immersing children in Ayam Brand’s world through vibrant touch-screen visuals.
Build Your Super Shapes
Children will work with a giant 1m x 1m tangram to recreate picture puzzles featuring Ayam Brand™-inspired images — including one chicken and two fish designs. With two minutes on the floor for the challenge, the activity encourages creativity, problem-solving, and spatial recognition in a fun, interactive way.
📸 Photobooth Fun
Families can round off their carnival experience with a stop at the Superkids Photobooth. Open daily from 5pm to 9pm, the booth offers a chance for families to capture bright, joyful memories — perfect for keepsakes and sharing with loved ones.
About Ayam Brand™
For more than 130 years, Ayam Brand™ has been dedicated to providing healthy, natural, and superior quality food products. With a legacy spanning over a century, the brand is known for its commitment to using only the finest ingredients, ensuring no preservatives, no added MSG, and no added trans fats in its products. Ayam Brand™ continues to innovate while maintaining its core values of quality, sustainability, and community engagement. Ayam Brand™ is now available in more than 30 countries, including Australia, France, Japan and the UK.
