Baskin-Robbins Aims to Bring Joy Through Rebrand; New Campaign Launching in Singapore


Get ready for a joyful splash of colors this October! Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is looking a little different these days as the brand continues to roll out a new visual expression, led by the exciting launch of a modernized logo. Baskin-Robbins Singapore is the latest market to launch the global brand refresh as it continues to celebrate the joy ice cream brings to every moment.

From packaging to the overall visual aesthetic in selected outlets, Baskin-Robbins Singapore fans will soon be able to see the brand new look for themselves. This dynamic change pays homage to the brand’s rich heritage while embracing a fresh new chapter. The updated logo continues to feature the number “31,” which pays tribute to the company’s belief that guests should have the opportunity to explore a new ice cream flavor every day of the month. The iconic blue and pink of Baskin-Robbins remain, though in the upgraded form of a premium gradient pattern that further emphasizes the brand’s leadership in innovative flavors, fun and quality.

“Since 2011, Baskin-Robbins has been serving flavors that are scooped with joy to guests in Singapore. As we bid a heartfelt goodbye to the classic Baskin-Robbins’ logo that has served us so well in the past, we joyfully welcome not only a new visual identity but a new flavor of Baskin-Robbins Singapore experiences. It is a symbol of our continued commitment to create flavors for everyone and every occasion.” said Cheah Jia Ming, Chief Executive Officer of Golden Scoop Sdn. Bhd.

To mark this momentous occasion, Baskin-Robbins Singapore is rolling out an array of specially crafted frozen confections to celebrate every moment and to satisfy every palette. Sweeten the celebrations with the launch of Baskin-Robbins Mix N’ Shake! The enticing range of Milkshakes ($7.90 each) include specially-crafted flavor combinations like Mango Blues, After Dinner Mint and Mad About Chocolate among others. Milkshake lovers are also encouraged to flaunt their creativity and customize the luscious milkshakes with their favorite choice of any two ice cream flavors.

Perfect for beating the Singapore heat, Blast ($7.90 each) presents three refreshing ice-blended options – Chocolate, Cappuccino and Mocha topped with fluffy whipped cream.

Revel in the finest of both worlds with Baskin-Robbins’ new and improved ice cream cake, Garden Love, which now boasts a duo of delightful ice cream flavors within a single cake, inviting connoisseurs to a lavish treat. This dual flavor ice cream cake showcases a harmonious blend of two best-selling Baskin-Robbins flavors in Singapore – customers may choose between Mint Chocolate Chip and Chocolate Chip; or Very Berry Strawberry and Chocolate Mousse Royale.

Share The Happiness

Ideal for enjoying Baskin-Robbins Singapore extensive range of flavors or for gifting, the NEW Variety Pack comprises a selection of four, six, eight or 12 scoops of ice cream flavors conveniently packed in takeaway cups; a hassle-free solution with choices that will definitely please all taste buds no matter the occasion!

All prices stated are subject to service charge and prevailing GST.

Baskin-Robbins Singapore
Locations & Operating Hours

Bedok Mall
311 New Upper Changi Road, #B1-K1/K2/K3, Singapore 467360
11.30am to 9.30pm daily

HarbourFront Centre
1 Maritime Square, #01-100, Singapore 099253
12pm to 9.30pm daily

23 Serangoon Central, #01-K4/K5, Singapore 556083
10am to 9.30pm daily

Northpoint City
930 Yishun Ave 2, #01-135/136, Singapore 769098
10am to 9.30pm daily

Punggol Oasis Terraces
681 Punggol Drive, #01-05, Singapore 820681
12pm to 9.30pm daily

Tiong Bahru Plaza
302 Tiong Bahru Road, #01-107, Singapore 168732
10am to 9.30pm daily


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