Transport yourself to the vibrant world of a Japanese summer festival as Mandom Singapore unveils its exciting atrium pop-up this May, featuring Diane Perfect Beauty and other well-loved Japanese personal-care brands under Mandom including Bifesta, Gatsby, and Heroine Make.
Currently, the pop up is available at NEX (Level 1): 19 to 25 May 2025
Opening Hours: 10:00AM to 9:30PM daily
Adding to the festive excitement, shoppers can look forward to these exclusive promotions:
● 30% off Diane, Bifesta, and Gatsby products*
● 40% off Heroine Make products*
*T&Cs apply
Plus, enjoy up to 45% off flash deals during these special hours:
● Weekdays: 6:30 PM–7:30 PM
● Weekends & Public Holidays: 12:30 PM–1:30 PM and 6:30 PM–7:30 PM
● Don’t miss out on these fantastic deals—stock up on your favorites or try something
A Japanese Summer Festival Comes to Life
Inspired by Japan’s colourful Summer matsuri season, the atrium event invites shoppers to explore Diane Perfect Beauty and enjoy a festive, interactive setting complete with exclusive offers and immersive brand experiences.
Step into Diane’s dedicated zone to experience its bestselling haircare through:
● Scalp Analysis Station – Enjoy a quick scalp scan to better understand your scalp and get matched to the best Diane products for your scalp concerns.
● Draw Your Fortune – Pick a lucky number for a fun fortune of the and uncover interesting hair and scalp facts, all with a whimsical touch of Japanese tradition.
● Retail Zone – Enjoy exclusive atrium-only promotions of up to 45% off and receive exciting gifts with purchases worth up to $65, including free Diane blind boxes, free samples and DIY keychains. Explore the range to discover your
perfect hair care match.
Other interactive stations include a Speed Master Arcade Game, Mask Painting Activity, and a Photo Zone — perfect for soaking in the festival vibes and capturing content-worthy moments.
Exclusive Gifts with Purchase & Diane Blind Box
Shoppers who spend a minimum of $45 on Diane products will receive an exclusive Diane Blind Box, featuring a surprise plushie phone sling(worth $30).
Each plushie hails from Diane’s whimsical Animal Kingdom Salon, where characters like Dewy, Hoppy, Woofy, and Purry each represent a unique hair concern — from oily scalps to hair fall and flat locks. Whether you’re all about hydration, volume, strength, or dry shampoo simplicity, there’s a furry friend (and product match) just for you. With tiered gift-with-purchase mechanics in place, the more you shop, the more surprises you’ll unlock!
If you’re planning a weekend hangout or a shopping spree with friends, the Mandom Summer Matsuri atrium pop-up is your go-to spot to snap, shop, and soak in vibrant Japanese summer vibes.
Discover Diane Perfect Beauty’s Top 3 Bestsellers
At the heart of the atrium pop-up is the Diane Perfect Beauty range, featuring the top 3 bestselling series specially formulated to combat common scalp and hair concerns in Singapore’s humid climate, such as oily scalps, hair fall, and limp hair. Infused with organic Moroccan Argan Oil and Beauty Keratin through the combination of Japanese technology and nature, each range targets a unique concern for healthier, more manageable hair.
Extra Fresh & Hydrate
Designed for oily scalps and dry ends, this refreshing formula delivers a deep, purifying cleanse without stripping moisture. Infused with a 48-herb botanical blend, including rosemary, peppermint, and tea tree, it provides long-lasting antibacterial protection, oil control, and scalp relief. Clinically tested to keep hair and scalp feeling clean for up to 48 hours, it’s a go-to solution for those looking to stay fresh in Singapore’s heat and humidity.
Enhanced with Organic Argan Oil and Feather Keratin, the formula also helps repair and moisturise dry, damaged ends, leaving hair softer, smoother, and more manageable from root to tip.
Extra Hair Fall Control
Formulated to combat hair fall at the root, the Extra Hair Fall Control range is enriched with Wasabi Flavone to boost scalp micro-circulation and support healthy hair regeneration. It also contains Organic Argan Oil and Protect Keratin to deeply nourish and fortify strands from root to tip. With continued use, the formula helps reduce hair fall by up to 96%*, while botanical extracts like Sakura, Ginseng, and Pomegranate restore essential nutrients to the scalp and hair. Ideal for those experiencing thinning or weakened hair, this range offers a comprehensive solution to achieve fuller, stronger, and healthier-looking hair.
* Based on consumer usage test, n=24, with Extra Hair Fall Control Shampoo, Treatment & Scalp Essence
Extra Volume & Scalp
Designed specifically for individuals with flat hair and sensitive scalps, the Extra Volume & Scalp range offers a gentle yet effective solution to enhance hair’s natural volume and resilience. This formulation combines Organic Argan Oil with Hair Volumising Keratin to deeply nourish the scalp and hair follicles, promoting fuller and healthier-looking tresses.
Diane Perfect Beauty’s Full Dry Shampoo Range
For all day freshness, pair Diane’s best-selling dry shampoo with your favourite Perfect Beauty shampoo and treatment.
● Fresh Citrus & Pear: A zesty and refreshing scent that uplifts the mood.
● Grapefruit & Peppermint: An invigorating minty fusion that awakens the senses.
● Fresh Mango & Musk: A tropical, fruity scent paired with a musky finish for a sweet, long-lasting fragrance.
● Fragrance-Free: Fragrance free for full enjoyment of the dry shampoo’s benefits without any added frills.
● [NEW] UV Dry Shampoo + Body: Combines the refreshing benefits of a dry shampoo with the added UV protection of SPF35 PA+ for both the scalp and body. Featuring a Grapefruit & Peppermint fragrance.
All of these variants are designed to refresh the scalp and hair without leaving behind any white residue, while also adding volume, giving you the convenience of clean and fresh hair without the fuss.
Availability
Available at Watsons, Fairprice, Don Don Donki, Welcia-BHG, Mandom Official Store on Shopee and Lazada, and Mandom Beauty on TikTok.
