Singapore’s homegrown personal care brand, Stryv, has teamed up with Disney for its first collaboration, unveiling the limited-edition MagicBrush Blind Box Collection. This playful launch transforms an everyday haircare essential into a collectible experience, merging functionality with nostalgia.
The collection features six unique designs inspired by beloved Disney Princesses: Snow White, Cinderella, Ariel, Jasmine, Rapunzel, and Moana. Each brush showcases modern, stylised artwork, offering fans a fresh take on the classic characters. The blind box format adds an element of surprise, making each unboxing a delightful moment for both Disney enthusiasts and collectors.
A closer look at the MagicBrush, where functional design meets character-inspired detailing within Stryv’s modern aesthetic.
Beyond aesthetics, the MagicBrush is built for practical daily use. Its ultra-thin 0.7mm bristles flex to detangle hair gently and easily, helping to reduce tugging and breakage. Suitable for both wet and dry hair, the brush also features ball-tipped bristles for a comfortable experience that is gentle on the scalp. True to Stryv’s modern design ethos, the MagicBrush is made without animal-derived materials, reflecting Stryv’s approach to modern, considered product design.
The MagicBrush Blind Box collection is designed to resonate across generations, appealing to Disney fans as well as consumers drawn to the surprise and delight of blind box-collectibles. By combining Disney favourites into a functional daily essential, the collaboration also adds a sense of familiarity and joy to everyday routines, from morning to bedtime.
The launch also reflects Stryv’s broader brand journey and ambitions. Roy Ang, Co-founder and CEO of Evo Commerce, Stryv’s parent company, shared that their collaboration with Disney represents an important step forward for the brand. “Collaborating with Disney is a meaningful milestone for Stryv and a reflection of how the brand continues to evolve,” he said. “We are focused on creating products that are not only functional, but also emotionally resonant. The MagicBrush Blind Box brings together everyday utility and nostalgia, and we see this as the beginning of how Stryv continues to build a brand that connects with consumers across different life stages.”
The MagicBrush Blind Box Collection will be available for a limited time via Stryv’s official online and retail channels. For more information, visit www.stryv.co/products/magicbrush.
