Embark on RJ’s Adventure with UOL Malls and LINE Friends This June Holidays

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This June, UOL Malls invites you to join an exhilarating culinary and shopping journey as it launches its summer campaign, RJ’s Adventure, in collaboration with the global creative studio, Line Friends. From 1st June to 7th July, shoppers can immerse themselves in a series of delightful activities featuring the beloved K-Pop idol persona, RJ.

RJ Food Trail: A Gourmet Adventure

Central to RJ’s Adventure is the RJ Food Trail, where food enthusiasts can indulge in RJ-approved gourmet delights spanning Asian and Western cuisines. Participants can explore culinary treasures across KINEX, United Square, and Velocity@Novena Square. By enjoying these delectable dishes, shoppers earn stamps that can be redeemed for special edition RJ merchandise.

RJ Foodie Bowl: Specially designed for this event, the RJ Foodie Bowl celebrates RJ’s passion for great food. Diners can collect stamps from participating dining outlets, with each stamp bringing them closer to redeeming this exclusive collectible. A minimum spend of $10 per store is required to start collecting stamps. Be sure to bring the correct stamp booklet for each mall.

Culinary Highlights: Discover RJ’s Recommended Dishes at key outlets such as The Morning Catch Seafood 1 (KINEX), Burnt Cones (United Square), and Nunsaram Korean Dessert Cafe (Velocity@Novena Square). With 40 dishes ranging from gourmet delights to Singaporean favorites and indulgent desserts, food lovers are in for a treat.

Unlock Exclusive Deals and Workshops

U-POPP Members Benefits: By spending at the malls and signing up as U-POPP members, shoppers can redeem exclusive BT21 premiums, such as BT21 A4 Pouches and BT21 Tumblers in various colours, available at all three malls with a minimum spending. Additionally, they can participate in curated workshops and enjoy various shopping rewards.

Summer Studio Workshops: At United Square and KINEX, creativity takes center stage with two special workshops. From 1st to 10th June, visit United Square (Main Atrium, Basement 1), and from 14th to 23rd June, head to KINEX (Main Atrium, Level 1). Shoppers can engage in:

  • Sticker Jar Workshop: Choose from 60 collectible stickers to create a personalised jar.
  • Design-Your-Own T-Shirt Workshop: For an additional $5, customize a T-shirt with exclusive designs and initials.

Play Line Friends Pop-Up Store and More

Pop-Up Store & RJ Foodie Merch: Launching on 4th June, the Play Line Friends Pop-Up Store will feature exclusive RJ Foodie Merchandise. Capture Instagram-worthy moments with the four-metre-tall RJ inflatable at United Square and KINEX.

Velocity@Novena Square: From 10th to 30th June, enjoy a 40% discount on all merchandise at the exclusive pop-up event. Shoppers spending $60 can redeem a JUMBO BT21 6th Anniversary sticker. The launch of K-Pop group merchandise, including photo card packs, costume plushies, and acrylic keyrings, will also take place at Velocity Wing Atrium, with details announced soon.

Don’t Miss Out on RJ’s Adventure!

From mouth-watering culinary offerings to exclusive merchandise and a wide array of engaging activities, captivating events, and unforgettable experiences, UOL Malls have plenty to offer for a fun adventure with friends and family this summer.  For more details and terms and conditions, visit the respective mall websites: KINEX, United Square, and Velocity@Novena Square. Join us for an unforgettable summer celebration with RJ and Line Friends!


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