Established in 2016 as a tribute to the renowned Seng Choong Confectionery of the 1960s, Old Seng Choong is renowned for traditional bakes and cakes, making it an essential destination for delightful indulgences on any joyous occasion. The passion for delectable treats reaches new heights as the highly anticipated annual Mid-Autumn Festival makes its return. Old Seng Choong commemorates the festival by introducing a unique selection of new exquisite flavours like Yam with Olive Kernel and Pandan Pulut Hitam, in addition to bringing back some of the beloved classics due to popular demand.
The Chinese cultural event known as the Mid-Autumn Festival, referred to as Zhong Qiu Jie (中秋节 in Mandarin), is an age-old observance that occurs each year on the 15th day of the eighth month in the Chinese calendar. Its origins can be traced back to the conclusion of the autumn harvest season, during which families convene beneath the radiant full moon to celebrate and give thanks for the abundance yielded by their harvest efforts.
At the heart of the festivities shines the mooncake, a circular confection crafted from layers of rich red bean or lotus seed filling encased within a lusciously baked, golden-brown baked crust. The mooncake symbolises the emblem of familial togetherness and unity, encapsulating the very spirit of this occasion. It is a cherished gift, often exchanged to convey heartfelt well-wishes and affectionate sentiments.
Old Seng Choong’s Four Heavenly Kings (四大天王)
Mooncakes are special at Old Seng Choong, much like how every single pastry is lovingly made by Chef Daniel Tay and his team. Their creations live up to the Old Seng Choong name in preserving traditional flavours while keeping up with the pace of modernisation. Every mooncake captures nostalgia, heritage, and joy of the festival while infusing new elements that excite the taste buds, Old Seng Choong consistently innovates to ensure a familiar yet unique Mid-Autumn experience every year.
Yam with Olive Kernel 芋泥榄仁 at $68.80 per box of 8 pieces
Perfectly smooth yam paste with a subtle burst of nuttiness from the olive kernels, this brand-new flavour is the ultimate combination for yam and nuts fanatics.
Pandan Pulut Hitam 香兰黑糯米 at S$66.80 per box of 8 pieces
Black Truffle Bak Kwa 黑松露肉干 at S$86.80 per box of 8 pieces
Combining the succulent tenderness of smoky bak kwa and the luscious red lotus paste infused with premium black truffle oil, this all-time favourite will bring one through a gastronomic experience with every bite.
White Lotus with Yolk Blend 白莲蓉蛋黄馅 at S$68.80 per box of 8 pieces
A delicate harmony of sweet and savoury, the creamy OSC signature yolk blend perfectly balances out the sweetness of the lotus paste, making this one of the most popular flavours amongst mooncake lovers.
Photo Credits: Old Seng Choong
For the best of all four worlds, the Four Heavenly Kings (四大天王) with two of each flavours are available at S$72.80
The exquisite flavours of Old Seng Choong are adorned with the elegant hydrangea flower emblem, a symbol of unity and harmony that further encourages customers to embrace the essence of togetherness and rediscover the joy of shared moments during the Mid-Autumn Festival. The selection of vibrant and festive hues stands out as a unique and innovative feature of Old Seng Choong’s mooncakes, a departure from the norm typically observed in snow skin mooncakes, and a challenge successfully surmounted in the realm of traditionally baked mooncakes. Each element of the design for every mooncake variation is meticulously considered and meticulously crafted. When such fervent dedication is infused into the art of Old Seng Choong’s creations, no detail is too trivial.
The Old Seng Choong mooncakes are available for pre-order from 1 August 2023 and will be ready for collection in-store from 15 August 2023. Enjoy a 20% early bird special for orders placed between 1 August 2023 to 7 September 2023. Find out more at https://www.oldsengchoong.com/
Old Seng Choong’s Retail Outlets:
1) The Shoppes at Marina Bay Sands
2 Bayfront Avenue #01-72
Mon to Sun – 11am to 10pm
2) Paragon Shopping Centre
290 Orchard Road #B1-14
Mon to Sun – 10am to 9pm