FairPrice Group announced the exciting opening of its second LOTTE Mart Express store-in-store concept at FairPrice Xtra JEM. This strategic expansion, a partnership with South Korea’s largest retailer LOTTE Retail, is not just about a second store; it’s a deeper, more immersive Korean retail adventure. FairPrice Xtra JEM is now a vibrant Korean food and cultural destination, designed to deliver an even richer, more authentic, and comprehensive Korean culinary journey for young professionals and families.
LOTTE Mart Express at FairPrice Xtra JEM: Your Ultimate K-Food Culinary Destination
The new store-in-store, which officially launches on 10 December, elevates the customer experience by focusing on authenticity and immersion:
1. Enhanced Yorihada Kitchen: Authentic Street Food Experience
The dedicated Yorihada Kitchen serves as the heart of the Korean culinary destination, offering a menu of freshly prepared Korean Street Food and desserts, benefiting from direct input by LOTTE’s chefs. Customers can savour tempting new takeaways, including the viral 3-Colour Honey Rice Cakes, Squid Kimchi Pancake, and Mixed Vegetables & Sweet Potato Fritters. This focus ensures the authenticity and quality that passionate K-food lovers demand.
2. Comprehensive K-Food Assortment & Exclusive Private Labels
The store boasts a massive range of over 800 products, including 169 items exclusive to the FairPrice Group. This new line-up features over 28% newly launched products, guaranteeing a constant stream of novel discoveries. Experience the ultimate convenience and quality with an extensive range of exclusive private label products from Yorihada (premium Korean meal solutions) and Good Today (high-quality beverages and snacks), directly connecting customers to the best Korean food and drinks.
3. Interactive Cultural Zones
LOTTE Mart Express features multiple interactive zones designed to create a fun, high-engagement shopping experience, including the AI photobooth where customers can simulate wearing traditional Korean Hanboks, bringing them to Korea in an instant.
Unmissable Public Event: The Ultimate K-Food & K-Pop Experience on 13 December 2025
FairPrice Xtra JEM invites the public to a spectacular, high-engagement event that brings the best of Korean food and culture to life:
- Award-Winning K-Pop Star Appearance: Catch an exclusive sneak appearance by Dayoung, fresh off her win as the Best Solo Artist 2025 KGMA.
- The Live Chef Showcase: Witness LOTTE Chefs flown in from Korea, Chef KANG Kibum and Chef KIM Siyoung, host an immersive live cooking demonstration. They will be showcasing and offering tastings of new dishes from the Yorihada Kitchen.
- Korean Bartender Showcase: Enjoy mocktail and cocktail samples featuring Good Today beverages.
- New Product Tastings: Sample the extensive range of exclusive products from the Yorihada and Good Today private labels.
- Interactive Fun: Capture unique shots at the AI photobooth where customers can simulate wearing Korean Hanboks.
Date & Time: Saturday, 13 December 2025, Dayoung will be making a sneak appearance from 11:00 AM
Venue: FairPrice Xtra JEM, LOTTE Mart Express, 50 Jurong Gateway Road, #B1-21/22, Singapore 608549
Enjoy Special Promotions
- First 30 customers who purchase min $30 in LOTTE Mart Express at FairPrice Xtra JEM on 13 December 2025 receives a welcome FairPrice Group E-Voucher worth $50.
- Stand a chance to win Good Today products from the giant gachapon machine when they purchase at least 1 Good Today or Yorihada product from LOTTE Mart Express JEM.
- Receive an exclusive LOTTE Mart Shopping Bag with min. spend of $20 at LOTTE Mart Express JEM.
- More than $20,000 worth of prizes to be won in the Dream a Korea Dream Lucky Draw with min. spend of $10 on Good Today and Yorihada products across FairPrice Group stores and fairprice.com.sg. The main prize is a pair of air tickets to Korea and 3D2N stay with Lotte World Hotel inclusive for breakfast for 2 pax, with the contest officially launching on 6 December.
- While stocks last for all customer promotions.
Image credit to FairPrice Group
