California cult ice-cream brand Coolhaus is launching in Singapore with six delicious planet-positive flavours! Anyone can get a free taste of the cool factor at #TheNewCoolSG pop up festival at Suntec City Mall, West Atrium from 11am – 9pm on Friday – Sunday, 16 – 18 September 2022.
Founded in 2009 at the Coachella Valley Music Festival by Natasha Case and Freya Estreller, Coolhaus is a celebrity favourite loved by the likes of Reese Witherspoon, Jessica Alba, and Zendaya.
Coolhaus unique “Ice Cream for All” is made with Perfect Day’s animal-free whey protein, which produces 97% fewer greenhouse gas emissions than traditional dairy. Now that’s what we call ‘protein with purpose!’ This kinder, greener real milk protein is not only entirely animal free, but also lactose free, cholesterol free and hormone and antibiotic free.
Get your scoop: Expect good vibes and great tunes at the #TheNewCoolSG pop-up festival inspired by the Coolhaus brand’s ultra-cool beginnings as a pop-up ice cream truck at Coachella. Try free scoops of signature flavours with a slew of fun customisable toppings. 3,000 FREE scoops are up for grabs each day – so come early or you may get scooped!
Say Cooooool!: Visitors can amp up their ‘Cool Quotient’ and pose for the most perfect pics in front of Coolhaus’ Ice Cream Truck by dressing up in their festive colour blocking best. Strike a pose in the photo booth or in colourful ‘grammable spots. There will be prizes for the Most IG-Worthy moment shared on Instagram and tagged @CoolhausSG and #TheNewCoolSG. Plus, don’t forget to use the special Coolhaus Instagram Giphy stickers on IG Stories to win more ice cream!
Make it Cooler: Attend the #TheNewCoolSG festival and walk away with extra-cool limited-edition Coolhaus swag including pins and canvas totes or get decked out on the spot at the temporary tattoo and sticker stations. Each day, visitors get the chance to win a set of six pints to take home in all six flavours. Additional prizes to be won at onsite contests throughout the event.
PUBLIC EVENT DETAILS
Date: Friday, Saturday and Sunday, 16-18 September 2022
Time: 11am – 9pm
Venue: Suntec City Mall, West Atrium. 3 Temasek Boulevard, Singapore 038983
What: 3000 free scoops per day of animal-free ice cream from new planet-positive brand Coolhaus, plus toppings, contests and prizes galore
More info on FB page: https://fb.me/e/3x4LjmJKA
