iROO proudly presents Playtime by iROO, its most playful brand experience yet, coming to Singapore Retail Festival @ Ngee Ann City, Civic Plaza, from 17 to 19 July 2026. In conjunction with this, iROO and PI Games will jointly launch the “Pause & Reconnect Fun Challenge”, inviting participants to reconnect through fun, interactive experiences.
A two-part experiential activation designed for everyone, Playtime by iROO invites visitors to dress up, unplug and simply have fun with 2 core activities:
– iROO x PI Games “Pause & Reconnect Fun Challenge”
– iROO Doll-Up Playhouse Experience
Running from 13 to 19 July 2026, 12pm to 8pm daily, participation is free. Playtime by iROO is designed around one simple idea: some of life’s best moments happen when we put the phone down, show up, and play.
What’s in Store for Visitors
Visitors who complete Mission 1 (13 to 19 July 2026) will receive an iROO Playtime Mission Pass and earn the title of Digital Detox Challenger which includes:
● A chance to enter iROO x PI Games “Pause & Reconnect Fun Challenge” to complete Mission 2 and 3 and win iROO vouchers worth up to S$538 and exciting games from PI Games (17 to 19 July 2026.)
● iROO Doll-Up Playhouse Photo Experience and receive a 4” x 6” photo printout worth $18 (17 to 19 July 2026).
iROO x PI Games “Pause & Reconnect Fun Challenge”
iROO, in collaboration with PI Games (Singapore’s oldest game store since 2002), invites everyone to put the phone down and simply play with a board game challenge designed to encourage participants to slow down, put their phones away, and rediscover the simple joy of play. This is iROO’s invitation to the community to embrace a slower, more intentional pace of life. Participants, or as iROO calls them, Digital Detox Challengers, are encouraged to leave their devices behind and immerse themselves in a multi-round board game challenge with attractive prizes up for grabs.
“Pause & Reconnect Fun Challenge” Prizes
Digital Detox Challengers who rise to the top will be rewarded with iROO vouchers and games by PI Games:
● Digital Detox Champion — iROO Vouchers worth $538
● Digital Detox 1st Runner-Up — iROO Vouchers worth $338
● Digital Detox 2nd Runner-Up — iROO Vouchers worth $238
● 4th to 6th Prize – Catch Sketch Game (worth $47.90),
● 7th to 9th Prize – Codenames: SG Edition Game (worth $39.90)
● 10th to 15th Prize — iROO Vouchers worth $38 each
Winners will be announced at iROO store on 19 July 2026 at 830pm.
Singapore Retail Festival Digital Stamp Card
iROO is also taking part in the SRF Digital Stamp Card, and visitors can visit their booth to collect stamps for a chance to win prizes throughout Singapore Retail Festival 2026.
“At iROO, we believe that life is best lived with joy, presence and a little bit of play. Playtime by iROO is our way of creating a space where people can step away from the screen, connect with each other, and experience the iROO world in the most fun and memorable way possible. Whether you are stepping into our Doll-Up Playhouse or taking on the board game challenge, we want everyone to walk away feeling uplifted, inspired and truly part of the iROO community.” – Emily Huang, Chief Operating Officer, iROO
Growing up, we all enjoyed playing games. Today, in our busy modern lives, we are all rushing. PI Games believes we all need to slow down, to live in the moment, and reconnect with friends and family at leisure time, where there are no incessant notifications nor endless scrolling. Our games facilitate and enable friends and family to rediscover their human connection, strengthening social bonds and building a friendlier future for all of us. – KianWee Ong, Manager, PI Games
In a world where screens dominate every waking moment, iROO believes that the most radical thing we can do is simply pause, put the phone down, and show up for some fun play. For more information, visit iROO stores or www.iroo.com.sg
