Launch of new locally-made milk powder Einmilk

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Image Credit to Einmilk 

Our Parenting World team attended the launch of locally-made milk powder Einmilk. Let’s support local, go local! We are pleased to know that finally there is a homemade milk powder brand in Singapore!

Einmilk is owned by local company AE solution and manufactured by SMC Nutrition, a subsidiary of food manufacturer SMC Food 21, one of the four infant-milk powder licence-holders in Singapore. The new range of milk powder has quality certification from AVA, HACCP and Halal certification by MUIS. Produced from 100% fresh milk from New Zealand farms, one of the purest environments on earth. The milk powders are also enriched with all the key nutrients your child requires for a healthy growth and development, for children aged 0-6 months, 6-12 months and 1 year and above.

This range of milk powder, Einmilk was conceived in 2015 by 2 Singaporean fathers who decided to produce affordable locally made in Singapore milk powder to address the increasing cost of milk powders. 

This new launch comes in timely amid the public’s concern to address this important issue of higher cost of milk powders. Parents can now have the option of using locally made milk powder.


Image Credit to Einmilk 

Einmilk range of milk powder is retailing at an affordable price of under S$40 with its stage 1 to 3 formulas from $33 to $39 for an 800g tin, while its lactose-free one is priced at $25 for 400g currently available at all 13 U Stars supermarkets and online on Shopify with plans to expand to more retailers within the next 3 to 6 months. 

To find out more about Einmilk, please go to:



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