Celebrate SG60 with Mamee Monster and join in on a nationwide puzzle hunt to stand a chance to win free limited-time Mamee Monster collaborations with Musoka Club and Smashed Burger!
To find out more, please head over to our Instagram at this LINK.
Mamee Monster is going all out for Singapore’s 60th birthday with a playful campaign that brings together an iconic local streetwear label, a local-favourite burger joint, tied together with a nationwide puzzle hunt challenge with real rewards!
Mamee and Me: Our SG60 Story
Mamee Monster New Packaging: Chicken Flavour (left), BBQ Flavour (right)
From childhood snack packs to late-night munchies, Mamee has been part of every Singaporean’s growing up years.
This August, Mamee is introducing a fresh new look, and in celebration of that and SG60, the brand is teaming up with homegrown favourites like Musoka Club and Smashed Burger to reimagine what a national snack celebration can look like.
Because Mamee isn’t just a snack. It’s Mamee & Me – and all the messy, crunchy moments in between.
Key Highlights
1. SG60 Puzzle Hunt: Find Pieces, Win Prizes!
Mamee Monster Puzzle Hunt Challenge Full Puzzle Set (10 pieces)
Starting August 2025, keep your eyes peeled in the snack aisle — specially marked Mamee Monster Family Packs will feature a sticker on the front, indicating that a limited-edition puzzle piece is hidden inside. There are 10 unique puzzle pieces to collect.
Here’s how it works:
Grand Prize (First 10 Winners)
Be one of the first 10 to complete the full puzzle set and you’ll win a Monster Goodie Bag, which includes:
● A limited-edition Mamee x Musoka Club T-shirt
● A Monster Smashed Chicken Burger bundle meal redemption code
Runner-Up Prize (Next 30 Winners)
The next 30 winners to collect any 5 different puzzle pieces will get a 20% discount voucher, valid for either collab item.
The contest is valid while rewards last. Redemptions will close once all prizes have been claimed.
2. Mamee x Musoka Club
Expect a surprise drop with local streetwear label Musoka Club, by tapping into a full sensory childhood memory — the goal of the design is for Mamee to be more than just a nostalgic reference, it is a wearable moment from childhood.
Available from 25th Jul 2025, 8pm onwards (pre-orders only)
Colours: White (S$59.00) and Black (S$79.00)
Online store: https://musokaclub.com/
3. Mamee x Smashed
A Monster Smashed Chicken Burger by Mamee Monster x Smashed
Remember the viral smashed burger that American streamer iShowSpeed tried during his visit to Arab Street? That’s right—Mamee is teaming up with the iconic Smashed. Look out for the limited-time Mamee-coated Monster Smashed Chicken Burger that will deliver full crunch, full flavour, and full nostalgia in every bite.
Available from 24th Jul 2025.
Location: 21 Baghdad St, Singapore 199066
Menu: À la carte ($11.90), Bundle meal ($14.90)
Where to Find Mamee Monster
The new packs will be hitting the shelves at NTUC Fairprice and Giant supermarkets from 1st August 2025 onwards, featuring the updated packaging and puzzle pieces, so keep a look out for that! Follow @mameemonstersg on Instagram and Facebook for more drops, updates, and redemption details.
