Starting 7 March 2019, McDonald’s Singapore is partnering with world-renowned author Cressida Cowell. She is an English children’s author who is well-known for the book series, How to Train Your Dragon. McDonald’s Happy Meals will come with an additional option of a book that is part of an exclusive series written by the author that will be given free with every Happy Meal purchases.
McDonald’s Singapore will also be collaborating with the National Library Board to bring storytelling sessions to the restaurants supported by McDonald’s Family Ambassadors and NLB’s Junior and Teen Reading Ambassadors.
This new initiatives by McDonald is part of deepening its commitment to families, to promote literacy in children from an early age to build a strong foundation for their intellectual development, to instil a lifelong passion for reading in children, to further inspire fun moments of family bonding and engage the whole family in reading.
From March, families can look forward to weekly storytelling sessions organised at selected restaurants islandwide throughout the year. These storytelling sessions will be led by McDonald’s very own Ronald McDonald and supported by professional storytellers as well as Junior and Teen Reading Ambassadors from NLB – a group of young, motivated individuals who are inspired to promote a culture of reading amongst their peers. Together, they will bring families an immersive and interactive storytelling experience, complete with engaging hands-on activities to end the day. Limited seats are available for the storytelling sessions. Families who are interested are welcome to visit McDonald’s Happy Meal website for more information and register with the participating stores.
Image Credit: McDonald’s Singapore
The Treetop Twins Adventures is a collection of 12 standalone stories exclusively written for McDonald’s by Cressida Cowell. Two story books from the Treetop Twins Adventures series will be released every eight weeks, exclusively at McDonald’s. As an added bonus, the book series will also be available through a digital interactive reading experience on McDonald’s Happy Studio app, enabling families to read together at their fingertips. Leveraging voice recognition and finger tracking, readers will be intrigued to unlock animations and hidden content as they uncover the adventures, while reading along using the voice-based features.
Linda Ming, Director, Brand Communications and Customer Care of McDonald’s Singapore shared that “As we celebrate our 40th year in Singapore, we want to create a new family experience that enables families to bond together in meaningful ways. With the Happy Meal Readers Programme, our bigger purpose is to help cultivate a love for books amongst the young and to encourage families to bond together through reading. All this fits in with our aim to bring families together, making them feel more at home with our hospitality initiatives such as table service and family activities led by our family ambassadors.”
Adding on Raneetha Rajaratnam, Deputy Director for Content and Services at NLB shared that “We believe that a good reading habit should be cultivated from a young age, to encourage lifelong learning. We are happy to work with a wide range of partners, including McDonald’s for the Happy Meal Readers Programme, to spread the love for reading among children. We hope that more partners will support the promotion of reading in Singapore, through such meaningful initiatives.”
To find out more about the book series and storytelling sessions available, please visit McDonald’s Happy Meal website.