Raffles City Singapore has collaborated with The Walt Disney Company (Southeast Asia) to launch the first “Mickey Go Local” campaign. This campaign is held in celebration of Mickey Mouse’s 90th Anniversary and Singapore’s 53rd National Day which will run from 1st August to 29 August, 2018.
This year marks 90 years since Mickey Mouse made its first appearance in American animated short film Steamboat Willie on 18 November, 1928. To commemorate this milestone, this campaign is part of a series of activities that will be celebrated world-wide.
President Halimah Yacob’s own design Mickey Mouse celebrating National Day!
The campaign was launched by President Halimah Yacob in the company of Mr Lim Ming Yan, President & Group CEO of CapitaLand Group and Director of CapitaLand Hope Foundation and Mr Daniel Tan, Executive Director, Marketing, The Walt Disney Company Singapore and Malaysia. Mickey Go Local campaign will showcase 90 Mickey Mouse figurines of 60 cm tall decorated with creative and thoughtful designs by individuals from different walks of life including President Halimah Yacob, popular artistes such as JJ Lin and Nathan Hartono, film director, athletes and many more.
In conjunction with the campaign, CapitaLand has pledged to donate $300,000 through its philanthropic arm, CapitaLand Hope Foundation (CHF), to the President’s Challenge 2018.
Ms Margaret Khoo, general manager, Raffles City Singapore shared that “Mickey Mouse is an endearing global icon, which has crossed boundaries to touch lives around the world through his optimism and happiness. The same can be said for the universal language of art and its power to bring joy to communities. Raffles City Singapore is delighted to showcase unique expressions of our Singaporean way of life through this familiar icon for this year’s Arts in the City programme. Collaborating with individuals from different walks of life on this exhibition makes this uniquely Singapore showcase even more meaningful as we mark the nation’s 53rd birthday in August.”
Disney Fans and public can look forward to shop and collect specially-created “Mickey Go Local” products like household items, fashion merchandise and accessories at the pop-up store at Raffles City Singapore and a larger range will be available later at all major retailers.
Amit Malhotra, country manager, The Walt Disney Company Singapore and Malaysia shared that “As part of the global celebrations of our beloved icon’s 90th anniversary, Disney Singapore is pleased to launch “Mickey Go Local” at Raffles City. The campaign will engage fans of all ages in a locally relevant and fun manner, providing more ways for people to celebrate with their favourite Disney character.”
You can do your part as too for every photo taken by members of the public with the Mickey Mouse figurines and uploaded onto Instagram with hashtags: #RCSArtsinthecityPC, #Mickey90, #MickeyGoLocal, #CapitaLand and #CHFPC, CHF will donate S$10 per hashtag to President’s Challenge.
Raffles City: Disney’s “Mickey Go Local” Exhibition
Date: 1 August to 29 August 2018
Time: 10am – 10pm
Venue: Level 1, Raffles City Singapore, 252 North Bridge Road
Admission is free