Mistral, a trusted name in home appliances for over five decades, proudly unveils its new brand tagline: “Live Easy, Live Cosy.”
This refreshed brand message captures Mistral’s enduring commitment to making everyday living simpler, more comfortable, and beautifully efficient through thoughtfully designed appliances.
The tagline speaks directly to what modern households value most: spaces that are comfortable and cosy, simple and easy to manage, peaceful and relaxing. These are more than just ideals—they are lived experiences that Mistral aims to deliver through every product.
LIVE EASY, LIVE COSY
At the heart of Mistral’s refreshed brand direction is a simple belief: that home should feel effortless, cosy and thoughtfully cared for. Guided by this vision, Mistral’s philosophy is shaped by four key pillars that reflect what truly matters in modern home living.
50 Years of Reputation
For over five decades, Mistral has been a quiet constant in many homes. The brand is trusted for its reliability, durability, and deep understanding of what families need. Since 1968, Mistral has been more than a household name; it has been part of everyday life.
Energy Efficient
Today’s consumers care deeply about living well and living responsibly. Mistral’s energy-efficient appliances help make sustainable choices effortless, while still delivering comfort and style.
Smart Innovation
From app-controlled fans to intuitive features that simplify daily routines, Mistral introduces innovation in ways that feel natural and easy to use. Smart design works best when it fits seamlessly into life.
Comprehensive Range
Whether in the bedroom, or living room, Mistral offers a wide variety of solutions designed to meet everyday needs. Its versatile range helps make every space feel like home.
Explore the full range of Mistral products at: https://www.mayer.sg/collections/mistral
Singapore’s hot weather getting to you? You need serious cooling, stay tuned for our review of the 14” DC High Velocity Stand Fan with WIFI & Remote, coming soon!
