Imagine a baby bottle as unique as your little one — designed to fit their needs, built with love, and customised just for them. Pigeon Singapore is bringing this vision to life with the launch of its first-ever customisation service – Build-Your-Own-Bottle (BYOB), which is an innovative and interactive way for parents to customise their very own Pigeon SofTouch™Bottle to suit their little ones feeding needs and one-of-a-kind personality.
To celebrate this exciting milestone, Pigeon is hosting an exclusive pop-up at Mothercare Experience Store at Harbourfront Centre from 1 April to 5 May 2025, inviting parents and caregivers to build their very own bottle, enjoy exclusive giveaways and meet the charming Pigeon official brand mascot, Howapipi for the very first time.
At the heart of the BYOB Collection is the ability to create a truly customised baby bottle in just 5 simple steps:
1. Choose bottle size and design – Available in 160ml or 240ml, with three exclusive designs, including one featuring Howapipi.
2. Select a feeding style – Pick between a SofTouch™ Nipple, Training Straw1 or Drinking Straw1.
3. Pick a screw cap colour – Choose from 12 vibrant colours.
4. Select a hood colour – Available in 6 different shades.
5. Add optional handles – For extra grip (available only for 240ml bottles)
Can’t wait to create your own? Visit Pigeon’s online store today to customise your nursing bottle and bring your individuality and imagination to life!
Pigeon Build-Your-Own-Bottle (BYOB) Pop-Up
Pigeon Build-Your-Own-Bottle Pop-Up at Mothercare Experience Store
Just like every baby’s unique personality and style, the Pigeon BYOB Collection allows parents to customise not just their little one’s feeding journey, but their fashion choices as well! From 1 April to 5 May 2025, parents can personalise their baby’s feeding essentials at the Pigeon Build-Your-Own-Bottle Pop-Up at Mothercare Harbourfront Experience Store.
● Weekday Treat2: Purchase any BYOB accessory — hood, screw cap, bottle, nipple or straw top — and receive an exclusive Howapipi sticker sheet.
● Launch Promotion2: From Fridays to Sundays, build your own Pigeon bottle and enjoy a complimentary 200ml Pigeon Liquid Cleanser, together with the Howapipi sticker sheet.
For the first time in Singapore, families can meet Howapipi, the adorable Pigeon official brand mascot, known for being calm, curious, and always learning about the world around him. With a special connection to nature and babies, Howapipi brings warmth and wonder to every interaction. Join the fun on 5-6 April and 3-4 May 2025 (1 PM – 3 PM) for a magical moment where little ones can hug the lovable Howapipi, snap photos, and take home a free balloon.
Plus, a sure-win lucky draw awaits! During Howapipi’s appearances, simply follow Pigeon Singapore and Mothercare Singapore on Instagram and share a secret code from a special cross-collaboration post to win exciting prizes like Natural Botanical Baby Travel Gel, PowderCool Body Wipes, Plantmade Gentle Wipes, Disposable Baby Bibs, Mothercare vouchers and even Pigeon e-shop vouchers!
Reflecting on this collaboration, Hongou Masataka, Managing Director of Pigeon Singapore, shared his enthusiasm, “At Pigeon, we believe that every child is unique, and their feeding essentials should reflect that individuality. Partnering with Mothercare allows us to give parents the opportunity to customise their baby’s feeding experience in a way that’s both personal and practical. Through this interactive pop-up, we aim to provide families with not only the experience of the thoughtful design and trusted quality of our Pigeon SofTouch™ Bottles, but also create special moments together that make feeding time even more meaningful.”
Echoing this sentiment, Pang Fu Wei, Group Managing Director of Mothercare, said, “We’re always looking for new ways to enhance the shopping experience for parents. This collaboration with Pigeon brings a fresh, interactive element to our store, allowing families to explore and customise baby essentials in a way that’s both practical and enjoyable.”
He added, “A baby bottle is more than just a feeding tool; it’s a part of a baby’s daily routine and a parent’s bonding experience. By offering customisation, we’re helping parents transform an everyday necessity into something unique and special. We see this partnership with Pigeon as the beginning of more enriching, interactive experiences, and we can’t wait to welcome families to our Mothercare Experience store for this exclusive event.”
The Pigeon BYOB Pop-Up will be open daily at Mothercare Experience Store at Harbourfront Centre, #03-05/06/07, from 1 April to 5 May 2025, between 10.30 AM and 9 PM. Prices for the customisable Pigeon SofTouch™ Bottles range from S$30.20 to S$44.90, depending on the selected accessories. To discover more about this exclusive launch, visit Pigeon Singapore or follow @pigeonsingapore and @mothercaresg on Instagram.
1Only available for 240ml bottle.
2Terms and Conditions apply.
*Global Baby Bottles Market 2023, Global Info Research.
