Project Green sustainability showcase is set to make a bigger and better return this year after its successful launch at Raffles City last year. The showcase will kick off at Plaza Singapura on 24 March and run until 7 May at the Level 1 Main Atrium.
This year’s edition of Project Green will be held simultaneously across three CapitaLand malls, namely Plaza Singapura, Funan, and Bugis Town, as part of CapitaLand’s renowned sustainability festival, Let’s Get Down to Earth (17 to 30 April 2023). The festival aims to encourage both shoppers and office tenants to participate in a wide variety of green activities and initiatives, all aimed at protecting the environment.
The event spans six weeks and features a variety of participating brands, as well as numerous activities that correspond with weekly themes. Attendees can expect an enjoyable exhibition that demonstrates how sustainable habits can be both entertaining and attainable.
Brands participating in the Plaza Singapura showcase include MUJI, The Body Shop, UNIQLO, and Frucci, among others. Throughout the six weekends, these brands will offer product displays and conduct eco-workshops. The event will also feature collaborations with organizations like SG Eco Fund and The National Library Board, as well as other partners, who will present an array of engaging sustainability exhibitions.
Shoppers can continue their eco-friendly journey across Plaza Singapura as they visit participating stores to enjoy additional perks and deals. Here’s what you can look forward to at Project Green at Plaza Singapura. All the activities are listed as follows:
Weeks 1 and 2: A Fun Food Affair
Kicking off the Food themed week will be EcoRanger, a homegrown environmentally conscious company that will be conducting an egg-citing Eggshell Coaster Workshop on 25 and 26 March from 2 to 3 PM. As eggshells are one of the most common household wastes, learn to repurpose this waste by converting them into useful products and meaningful handmade gifts such as coasters.
Participants can also learn to convert food waste into useful products at the Eco Enzymes and Composting workshop on 1 and 2 April from 2 to 3 PM: There, guests will learn how to turn food and cooking scraps into nutrient-rich organic materials that can be used to improve soil health for your home garden, and even make your own multi-purpose liquid detergent!
Week 3: Looking Fab in Green
Leading the Fashion theme is DMK, who will be presenting a showcase of their latest collection of footwear and handbags set upon sustainable shelving displays that incorporate sustainable and upcycled materials in their newly revamped store.
They will be conducting a workshop on how to create a minimal capsule collection wardrobe, one that will weather any trend cycle! At the DMK x Urban Revivo Styling Masterclass on 8 April from 2 to 3 PM, guests will learn how to make their wardrobe work for them, picking up practical tips and tricks on how to mix and match, creating endless possibilities with a minimal wardrobe. To find more, shoppers can visit DMK at Plaza Singapura at #02-08 and Urban Revivo at #01-18.
Also featured in the Fashion themed week are the following brands:
At UNIQLO, they are using tech to save resources. The showcase of BLUE CYCLE JEANS demonstrates how to reduce water use with their sustainable clothes. Developed through a proprietary wash “recipe” and ozone-mist washing machines, participants can learn how to reduce water use when doing laundry and take the first step to establishing a greener wardrobe. Blue Cycle Jeans are also available for purchase at the UNIQLO store #03-11.
● Mimi Mono
With their Kid’s Kimono Collection, Mimi Mono, a family lifestyle wear brand, is taking steps towards a greener world. From using natural fabrics such as 100% organic cotton and EcoVera to plastic-free in their packaging and fully biodegradable bags made from corn starch.
They will be showcasing their baby kimonos – crafted with 100% organic Japanese cotton, sustainably sourced, and printed with environmentally-friendly colouring. From 24 March to 7 May, shoppers will also get to enjoy a special deal. Simply visit their showcase at Project Green, find the question at Mimi Mono’s display area and answer it at their store, #03-12 to instantly redeem a $10 cash coupon.
● August Society (Opening end March)
As a fashion brand at the forefront of sustainability, August Society will be promoting their sustainable swimwear brand at the showcase. August Society’s standout range of swimwear for kids and adults incorporates recycled materials such as single-use water bottles and ECONYL® – regenerated nylon fibres derived from carpeting and ghost fishing nets as their raw materials – which are used to make yarns and woven into fabric used in their swimwear.
August Society also boasts a multi-use swimwear range that is reversible and designed to mix and match across prints and colourways and is suitable both for swimming and or hitting the gym. Made from Lycra® Xtralife™, a patented technology that helps fabric retain its shape, the swimwear lasts longer and reduces waste.
In addition, shoppers can spend a minimum of $120 on August Society products, take a photo of the brand’s showcase at Project Green and present it in-store at #03-25 during checkout to receive a free organic cotton tote bag.
Bata champions sustainability with their showcase of the Love Ocean footwear collection. Powerful and versatile shoes, the Engage Flex range features an insole top mesh cover made of 100% recycled materials, an Ortholite-hybrid insole made with 5% recycled rubber and 15% recycled foam and Eva midsole with 10% recycled rubber grain. Available in two colourways, white and black, and retailing at $59, the Engage Flex range is a versatile and performance-packed footwear perfect for students and active adults alike.
From 24 March to 7 May, shoppers can enjoy a special deal and receive a 3-piece socks pack (worth $16.95) with every purchase of a pair of sustainable footwear from the Bata Green Steps or Power Love Ocean collections. Visit Bata at Plaza Singapura #02-07.
Week 4: Indulge in Self-care
Fronting the Beauty themed week, The Body Shop will be presenting their best-selling Edelweiss skincare range at the pop-up from 10 to 15 April. Made with 99% natural-origin ingredients, the Edelweiss range seeks to promote all-natural ingredients while helping customers to achieve smooth and protected skin.
Aside from that, The Body Shop will also be offering a refill scheme in their store, located at #01-02. Shoppers can join the brand’s Love Your Body™ Club and receive a free refill bottle and pump when they purchase any refill in-store and even enjoy 20% off selected refills.
Preserved Bouquet by FloralElf
Shoppers can also partake in a Preserved Floral Workshop facilitated by FloralElf on 16 April from 2 to 3 PM. Apart from using recycled dried flowers in their floral arrangements, the workshop serves as a therapeutic activity to alleviate stress after a long and busy week.
This week also features MUJI, the famed global Japanese retail company offering household, furniture, clothing and food products, with their in-store Upcycle Fabric Coaster Workshop held between 14 to 16 April. In this workshop, learn to upcycle unwanted apparel and textiles and transform them into beautiful one-of-a-kind coasters – participants are encouraged to reduce waste by finding novel ways to upcycle old household items.
Also featured in the Beauty themed week are the following brands:
L’Occitane, a French luxury beauty brand, is committed to reducing waste and carbon footprint with their showcase Big Little Things – a recycling program launched in 2020 and the first beauty movement to accept and recycle empty bottles or containers. At the showcase, shoppers are able to enjoy eco-refills and purchase products made from 100% recycled plastic. By also visiting L’Occitane #01-65, shoppers can receive a complimentary pouch with any Eco-Refill purchase in-store (Limited to the first 50 new L’Occitane customers only).
● Suu Balm
Extending across three weekends – 25 and 26 March, 1, 2, 22 and 23 April, switch up your skincare regime with a sustainable option with the Suu Balm Refill Program. To promote low waste and eco-friendly packaging, the local pharmaceutical skincare brand will offer refill packs to participants which are 100% recyclable and use 80% less plastic.
In addition, shoppers can drop by the Project Green showcase during the event period and make a refill purchase of Suu Balm Rapid Itch Relief Moisturiser or Cooling Cream Body Wash with empty bottles and stand a chance to receive gifts worth up to $20.
Week 5: Home is where the Heart is
Down to Home week, MUJI is showcasing their range of sustainable furniture, such as the Rubberwood Reclining Sofa and Ottoman which employs the use of sustainable Southeast Asian rubberwood that is kinder to the environment and suited for Singapore’s hot and humid climate. On top of that, they also run a programme that extends their support to Southeast Asian businesses and farming communities which they source their materials from.
Visit MUJI at Plaza Singapura #01-10 to enjoy an exclusive 15% off their rubberwood furniture.
Also featured in the Home themed week is the following brand:
Frucci, a cold-pressed juice bar, will be featuring beautiful lamp decorations crafted from Frucci glass bottles to light up the showcase in a sustainable manner. As the brand also aims to cultivate healthy living habits, their cold-pressed juices are made using Earth’s natural ingredients to supply the essential nutrients and contain no sugar, preservatives, or artificial flavours.
At Frucci, they encourage their customers to cultivate a healthy lifestyle and support them in environmental sustainability. From 24 March to 7 May, shoppers can visit Frucci at #01-K1 and bring their own cups to enjoy $1 off juices and 50 cents off smoothies (U.P From $5.90).
Week 6: All Fun and Play!
For the final week of Project Green, The Better Toy Store will be present from 24 April to 1 May with their sustainability showcase, where shoppers can browse through the collection of PLANTOYS’ PlanWood Range and even purchase it. Made from sawdust and waste wood, these non-toxic composite wood toys are highly water-resistant and dishwasher-safe – a big plus point for both parents and their children.
The Project Green event will also be rolled out to Funan and Bugis Town (Bugis Junction and Bugis+) — in the same period.
At Funan, shoppers can experience the eco-friendly lifestyle by bringing their reusables to enjoy discounts on PPP Coffee and even learn to grow a plant in unwanted cups. They can also learn to consume fashion sustainably by visiting displays from brands such as The Green Collective, TOMS, and Herschel. That’s not all, shoppers can even practise their green habits by participating in interesting workshops such as Roll-up Tote Workshop and Broken Made Whole Coaster Workshop.
At Bugis Town, shoppers can learn to make informed choices to purchase sustainable products such as footwear made from recycled materials and water-saving methods by havaianas, and learn how everyday items like water bottles are upcycled into cute handbags with anothersole, and how to upcycle pre-loved clothing with REFASH.
For more information on Project Green, please visit: https://www.capitaland.com/sg/en/shop/malls/discover/ProjectGreen2023.html
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Hashtags: #ProjectGreen #PSProjectGreen #BTProjectGreen #FNProjectGreen #LGDTE
This is such a meaningful initiative, going to check out Project Green 🙂