Revolutionary Natural Power Sericite Paint from Korea Redefines Interior Painting and Exclusive Interview with Mr. Jin Kang Jung, CEO of DongYang Mining

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{New Product: Revolutionary Natural Power Sericite Paint from Korea Redefines Interior Painting and Exclusive Interview with Mr. Jin Kang Jung, CEO of DongYang Mining}

Breathe easy and relax in an environment that is beautiful, environmentally friendly and natural with multiple award-winning and premium paint brand Natural Power Sericite Paint. Made mainly from Sericite, a natural-occurring ore, Natural Power Sericite Paint, a natural and green paint, does so much more than just giving the room a brand new look.

Korea’s Dong Yang Mining Company is extremely proud and excited to launch in Singapore the revolutionary Natural Power Sericite Paint, which sets a new standard in the interior paint industry and redefines interior painting. Unlike traditional interior paints, which are mostly complex concoctions of chemicals and solvents, the ground-breaking Sericite Paint is made mainly from the natural-occurring ore Sericite, a mineral made during the Mesozoic and Jurassic Periods, and water.

The high quality Natural Power Sericite Paint sets a new bar for interior paint, as it is both environmentally-friendly and people-friendly with an incredible number of health-giving properties. In addition to that, it is also the world’s first Sericite flame-retardant paint, which means that an interior painted with Natural Power Sericite Paint is not only beautiful and beneficial to health, but is also a safe haven for young and old to relax and enjoy.

Feature Interview with Mr. Jin Kang Jung, CEO of DongYang Mining:

Our Parenting World team is honoured to be able to interview Mr. Jin Kang Jung, CEO of DongYang Mining to find out more about its revolutionary Natural Power Sericite Paint. 

1) Congratulations on the launch of the revolutionary Natural Power Sericite Paint in Singapore! Can you share with us more about the revolutionary natural power sericite paint from Korea, how was it being discovered and used in Korea?

Thank you. We are so delighted to have brought Natural Power Sericite Paint into Singapore. Natural Power has come from the realization that city dwellers spend most of the time inside and the air quality of the indoor is threatening our health. This is not only because of the air pollution but of all the harmful substances coming out of the construction materials. As we have working on Sericite from DongYang Mining, we came across the idea that Sericite is the perfect material for indoor environment with its good healthful qualities and we managed to make premium Sericite paint.

2) What benefits do the mineral, Sericite give and will our health be improved if we use natural power sericite paint compared to other paints currently available in the market?

Sericite is a unique volcanic rock created during the Mesozoic and Jurassic period, about 15 000 years ago. Owning to its special molecular structure and mineral composition, Sericite can easily cause catalytic reductions to occur. Such catalytic reductions allows us to enjoy the benefits of deodorization, sterilization, and ionization. Natural Power Paint is the only natural paint in the Singapore Market with all these benefits for health:

  • 9% Anti-Bacterial:
  • Generates Negative- Ions:
  • Humidity Control
  • 3% Odour Absorption

(Please refer to the website for explanation of the benefits:

3) What’s the difference of using Sericite produced from Korea in products like paints as compared to other countries?

Sericite in Gangwondo has premium quality which contains no harmful substances such as Cr, As, Pb, Hg, Cd whereas good substances such as  AI2O3, K2O, Mgo, Na2O, CaO are much more contained compared the Sericite from other area.

4) Will there be any coming promotions, road shows and or workshops in Singapore for more people to know about Natural Power Sericite Paint and the benefits of using the paints?

We have a current promotion till end of the year, the usual selling price for 1 can of 4.5kg paint has been reduced from $175 per can to $149 per can.

5) Lastly, are there anything else that you would like to share with consumers in Singapore about Natural Power Sericite Paint?

Natural Power is a completely new building material that controls room humidity, odour, harmful substances  and generates negative-ions. We want to share this wonderful product with the people of Singapore.

Thank you for taking our interview!


All the above images credited to Natural Power Sericite Paint

Researches have shown that the wonderful alkali mineral of Sericite, mined from the Gangwon Province in Korea, contains powerful anti-microbial, anti-fungal and detoxification properties, and emits negative ions and far infrared. In fact, the mineral has been used for medical and cosmetic purposes for centuries since the time of the Egyptian Queen Cleopatra.

Now, with Dong Yang Mining Company’s proprietary technologies, the company is able to produce Sericite Paint that harnesses these positive healthful properties to effortlessly enhance the indoor environment all day every day. This is an impressive breakthrough as people from all over the world have been reported to be suffering from Sick Building Syndrome for decades.

With Natural Power Sericite Paint, one does not have to worry about the prevalence of harmful substances indoor, as the Sericite Paint has a myriad of health-enhancing properties, including:

Air-purifying effects – Surface negative ions on the sericite helps freshen and purify the air by causing allergens such as pollen, mould spores, dust, and animal dander floating in the air (which have either a neutral or a positive charge) to be attracted to and stick to each other, forming ‘clumps’ (because opposite charges attract). These clumps of particles then become heavy enough so that gravity can pull them down to the floor, where they can be vacuumed up, rather than staying in suspension where they can be breathed in and cause allergic reactions.

Anti-oxidant effects – Sericite contains a reasonable amount of carbon atoms, which might belong to organic compounds such as polyphenolic compounds, well-known for its anti-oxidants. The phenolic compounds may act as anti-oxidants because they are scavenging reactive free radicals and could terminate oxidative chain reaction. Therefore, Sericite may react with reactive free radicals present in the air atmosphere to protect the human body.

Generation of ANIONS helps to:

o   Improve indoor air quality;

o   Increase oxygen flow to the brain, and thus enhancing alertness and cognitive functions, and at the same time reducing drowsiness;

o   Protect environment against bacteria, reducing respiratory problems.

·  Moisture-adjusting properties refreshes the indoor environment;

· Deodorising properties, through physical and chemical absorption mechanisms, provides a fresh environment;

·  Elimination of Volatile Organic Compound (VOC) / Absorption of heavy metals and toxins – with zero VOC, the indoor environment is completely free from the Sick Building Syndrome;

·   World’s first Sericite flame retardant property for a safer home;

The Natural Power Sericite Paint comes in 26 vibrant shades of warm, cool and neutral hues, and 10 beautiful colours for its powdered paint series, for consumers to create their dream interiors. The Sericite Paint is smooth and easy to apply onto walls, and has an elegant finish that reacts beautifully to both natural and artificial lightings.

Recognising the company’s technological achievements in creating an eco-friendly and health-enhancing paint, the Korean Ministry of Environment has awarded Dong Yang Mining Company with many accolades over the years, including Certificate of Green Technology and Certificate of Green Technology Product. Besides Singapore, Natural Power Sericite Paint is also well-received in Japan, Hong Kong, Taiwan and China.

Natural Power Sericite Paint is now available in Singapore at:

9012 Tampines Street 93,


Singapore 528845.

For more information, please log onto 


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