This holiday season, Waterway Point and the Singapore Kindness Movement are inviting shoppers to spread joy, warmth and hope in the community through a thoughtful campaign titled #HighFive with Singa this Christmas!, as we draw a close to 2020. Through the campaign, shoppers are encouraged to join Singa the Kindness Lion with a virtual high five, and spread kindness throughout community with simple gestures or messages of encouragement and positivity. With every contribution to this cause, the campaign strives to create a cascading effect of kindness and graciousness throughout Singapore.
Rekindling the community spirit
Looking back on the year 2020, we have seen people from all walks of life come together to spread positivity, cheer and kindness to help others overcome unprecedented adversities. Be it a simple gesture of checking in on a loved one or offering to buy groceries for a needy family, these small acts have kindled the community spirit anew, and provided much needed support and encouragement for all.
In celebration of such acts of kindness, and to continue spreading the festive cheer this season, shoppers are encouraged to join the #HighFive with Singa this Christmas! campaign to strengthen this collective, caring spirit – one act of kindness at a time. In the month of December, over 50 heartfelt messages of kindness and encouragement from community leaders, local celebrities, kindness ambassadors, SKM VoLKs (Voices of Loving Kindness), and other familiar faces in the community will be displayed on a unique Singa Christmas Tree at the Waterway Point Village Square at Level 1, West Wing. Standing at four metres tall, the Singa Christmas Tree comprises over 50 Singa figurines each holding a message card, and marks the visual centrepiece of the campaign. Video messages will also be shown on television screens at the Village Square, complementing the Singa Christmas Tree for all to join in this collective movement of spreading joy and kindness.
One act of kindness supports a family in need
To join in the festivities and pass on these acts of kindness within the community, shoppers can make their own gifts of kindness in front of the Singa Christmas Tree! To do so, they can simply raise their hand for a symbolic high five gesture with Singa, post a photo of their gesture on Instagram with the official campaign hashtags “#High5Singa” and “#WWPXmas20”, and share their own words of encouragement in the captions.
As the mall’s pledge to give back to the community, Waterway Point will donate a 5kg bag of rice for needy families through The Food Bank Singapore for every photo posted with the official hashtags “#High5Singa” and “WWPXmas20”. Up to 1,000 bags of rice will be distributed, which can provide up to 16,600 meals across Singapore.
In this way, the #HighFive with Singa this Christmas! campaign hopes to brighten this holiday season by encouraging shoppers to take a moment to make someone else happy, create a ripple effect of kindness within the community, and foster a kinder and more gracious Singapore.
Singa memorabilia up for grabs
To continue spreading joy and smiles this Christmas, shoppers can also bring home exclusive Singa
memorabilia. By posting their messages of kindness on social media, shoppers will stand a chance to receive one of 10 special sets of Singa NDP Limited Edition Box Set and a $50 Frasers Property Digital Gift Card, or one of 50 DIY Singa in a Bauble – a white mini resin Singa figurine that can be painted or decorated in any way to express their creativity.
Shoppers can also choose to gift this iconic kindness mascot to others this Christmas. Exclusively for this Christmas, 450 Singa Plushies (valued at $19.90) and 550 Singa “Kindness In A Bottle” Eco Bottle Sets (valued at $28.80) are sure to bring smiles to family and friends! They will be available for shoppers to bring home, with a minimum spend of $120 at Waterway Point, to truly embody this season of giving.
Kindness for the year ahead
Any hurdle, no matter how challenging it may be, can be overcome if we stay united and support one another. As we look onward in the year ahead, the #HighFive with Singa this Christmas! campaign strives to uplift communities with hope and positivity, and inspire more moments of kindness in our society.
For more information on the full list of activities and rewards for shoppers at Waterway Point for this Christmas campaign, please stay tuned to https://bit.ly/WWPXmas20
