Support Local with FairPrice — Get Fresh Produce from over 15 Local Farmers at NTUC FairPrice


Singapore aims to produce 30% of her nutritional needs up from the current 10%, by the year 2030. Also known as the ’30 by 30’ goal, Singapore Food Agency (SFA) aims to develop the capability and capacity of the local agri-food industry to produce 30% of our nutritional needs locally and sustainably by 2030.

To support the ’30 by 30’ goal, NTUC FairPrice acts as an intermediary for local farmers to have their local produce listed and displayed in the various NTUC FairPrice stores as a way for the consumers to conveniently purchase these local produce. NTUC FairPrice further supports these local farmers by collaborating with the Singapore Food Agency (SFA) to organise various joint promotions and campaigns throughout the year to highlight local produce as well as having in-store POSMs to help shoppers identify local produce easily and learn about the benefits of local produce. This helps to grow demand for local produce which is an incentive for the local farmers to increase their local production.

With macro factors such as the current pandemic to bans placed on imported produce as well as climate change, Singapore’s access to imported products could possibly be adversely affected. By consciously choosing to purchase locally grown produce, consumers are in turn supporting local farms, and this powers Singapore to become a more self-sufficient nation.

The SFA’s SG Fresh Produce (SGFP) logo allows consumers to easily identify local produce such as eggs, fish & vegetables by spotting the logo on the packaging and in-store marketing collaterals.

For more information on local produce and the SGFP logos, please visit

Shop to your heart’s content
● From 1 to 14 July 2022, snag great deals when you shop local at FairPrice

NTUC FairPrice partners with over 15 local farmers, offering a wide range of products from Jurong Frog Farm’s fresh frog meat to Sakura’s bean sprouts and Yili’s range of vegetables. Some of the homegrown brands and the products available at NTUC FairPrice are as follows:

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Hashtags: #haveitfresh #fromsgtosg #choosesgfreshproduce #supportlocalsingapore


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