Feed 9 Billion is proud to announce the introduction of the Feed9B Singapore Restaurant Week – The Future of Food at the Singapore Food Festival (SFF) 2022 (24 August to 11 September 2022). The sustainable foods section is a welcome one to the longest running, nation-wide, annual food festival, in light of global food supply concerns brought on by the pandemic. Feed9B Singapore Restaurant Week is held as part of SFF 2022, and supported by Singapore Tourism Board (STB).
About Feed9B Singapore Restaurant Week, this is the world’s first food technology section in any restaurant week in the world to be launched. Showcasing sustainable, new technology foods across a range of plant-based meat and food alternatives from 14 food technology suppliers and 11 restaurant brands who will be curating a special food technology menu for this week, consumers will be able to get their first taste of some of these brands and new food products never before launched in the market.
Feed 9 Billion has gathered 14 local food brands in food innovation and sustainability and 11 restaurants and chains to collaborate and create unique menus that will showcase new food forms to consumers for the first time in Singapore’s history. With menus featuring plant-based beef and chicken from local food technology companies and the world-first soy alcoholic beverage, Feed 9 Billion hopes to attract diners to sample and give feedback on their impressions of the food. This feedback will help local manufacturers to further improve on their products, as well as pave the way for more dining establishments to embark on serving sustainable foods in the near future. Consumers will be able to sample these introductory dishes at 16 outlets island-wide from specially-curated food innovation menus created by these pioneering restaurants. These dishes include 1826’s Truffle Beef Mushroom Tart using Thoughtful Foods plant-based meats, Love Handle’s Yaki Udon using Kosmode Health’s W0W® Noodle and their in-house plant- based minced meat, Yum Cha’s Chicken Dumplings in Chilli Oil using Shandi Global’s plant-based chicken, and many more restaurants and dishes.
“Singapore strives to produce 30% of Singapore’s nutritional needs by 2030. The recent COVID-19 pandemic has underscored that Singapore will need to diversify our food sources to feed our citizens through potential crises. We hope that through the introduction of this sustainable food section we will be able educate and encourage Singaporeans to eat responsibly by choosing sustainable options like alternative proteins, so as to reduce food waste, help create a better food ecosystem and combat world hunger together,” says John Cheng, Chairman of Feed 9 Billion and Managing Director/Founder of Innovate 360. “Feed 9 Billion has come a long way from when we first started. We see many more local entrepreneurs seeking advice and collaborations, with the strong desire to provide for Singapore and the world through food innovation.”
Ms Guo Teyi, Director, Retail and Dining, Singapore Tourism Board, says, “Feed9B Singapore Restaurant Week adds to the diversity of experiences at this year’s Singapore Food Festival. We hope it will appeal to consumers who are mindful of the impact their food choices have on the environment. We are also pleased that it provides a platform for local culinary talents to showcase how they have combined food innovation with emerging trends.”
The Feed9B Singapore Restaurant Week runs island-wide at participating restaurants from 5 to 11 September 2022. For more details, please visit www.feed9b.com.
