The Official White Rabbit Celebrates New Ice Cream Launch with a Pop-up at Chin Mee Chin Confectionery

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The official White Rabbit has just launched their new ice cream in a 70 g cup! Made with premium ingredients and only the freshest milk and cream, thanks to a collaboration with Bright Dairy & Food Co. Ltd and Shanghai Guan Sheng Yuan Food Ltd, the new cup version of the White Rabbit ice cream is even softer and more luscious than ever before. Plus, it tastes exactly like the creamy, chewy texture of the beloved candy!

To celebrate the new ice cream and the 1st anniversary of White Rabbit ice cream’s arrival in Singapore, Hao Food SG, the brand’s official distributor in Singapore, is launching an exclusive pop-up and a social media contest!

From August 26 to September 11, diners can enjoy a limited-time White Rabbit Ice Cream set menu at Chin Mee Chin Confectionery that consists of the café’s famous kaya toast and eggs, a drink of their choice, and a cup of the new White Rabbit ice cream for just $9.50!

What’s more, official White Rabbit merchandise such as mugs, pillows, umbrellas and canvas bags will also be available for purchase at Chin Mee Chin Confectionery during this period.

Famed for its traditional baking techniques and delectable pastries, Chin Mee Chin Confectionery is a nostalgic café that offers authentic, simple pleasures for a new generation of diners. A proud family-owned establishment since its founding in the 1920s, Chin Mee Chin Confectionery is beloved by both the young and the old. The café recently underwent a makeover and reopened its doors in September 2021, unveiling a modern, tasteful interior that’s both cosy and aesthetic. It’s a location with rich heritage and familiar surroundings, making it the perfect location to savour the new White Rabbit ice cream.

Dave Fu, the founder of Hao Food SG, says: “We are very excited to launch the new White Rabbit ice cream cups in Singapore. Last year, we launched the White Rabbit ice cream sticks, which received so much love and support that we wanted to bring the ice cream cups to Singapore to share it with more people. The taste and texture of it reminds me exactly of the original White Rabbit Creamy Candy from my youth – it’s a wonderful reminder of how something so nostalgic and comforting can be loved by both young and old.”

‘Chase the White Rabbit’ Social Media Contest

In conjunction with the pop-up at Chin Mee Chin Confectionery, Hao Food SG is also launching an exciting new social media contest!

The White Rabbit is hiding somewhere in Singapore, and the first three people to find its burrow will stand the chance to win attractive prizes: The grand prize is a White Rabbit Hunt Staycation at Lloyd’s Inn worth S$500! The gorgeous room at Lloyd’s Inn will come decked out in a White Rabbit theme – there will also be White Rabbit merchandise and, of course, the new ice cream cups! The second and third prize winners will receive an assortment of official White Rabbit merchandise and ice cream.

From August 26, participants can keep an eye on Hao Food SG’s social media platforms for clues about the White Rabbit’s hiding place. After decoding the clues on social media, participants can head out to follow the White Rabbit’s trail in real life. To participate, players are to locate and take a selfie with the hidden White Rabbits in at least two out of five designated spots scattered across Singapore, and tag Hao Food SG on Instagram at @haofoodsg.

Finally, after piecing together all the clues, participants will discover where the White Rabbit has been waiting for them all the while. The first 3 participants to arrive at the tea party with their selfies will stand a chance to win attractive prizes.

Even if you aren’t one of the winners, don’t worry — Hao Food SG has prepared a little gift for everyone else who makes it to the final location by 11 September.

1-for-1 Deals on White Rabbit Cup Ice Cream

Can’t wait to get your hands on the new White Rabbit cup ice cream? Fret not. The official White Rabbit cup ice cream, with an improved taste and refreshed look, will be launching exclusively at FairPrice Online on 28 August before being stocked at select FairPrice and FairPrice Xpress supermarkets, as well as on Take App, on 8 September. Each White Rabbit Cup ice cream is priced at $5.50 per cup. Take advantage of the buy-one-get-one-free launch promotion till 21 September, while stocks last.


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