The Shilla Duty Free is pleased to announce the latest launch of its captivating summer campaign at Singapore Changi Airport, taking place from now to 24 August 2025. This seaside-themed campaign is designed to elevate the pre-departure shopping experience by welcoming all international travellers to explore The Shilla Duty Free transit main stores across all terminals. Guests can look forward to a variety of special promotions and themed activities crafted to captivate and engage.
Inspired by sun-soaked beaches, joyful moments with friends, and the carefree spirit of summer, The Shilla Duty Free invites guests to escape into a world of feel-good vibes alongside beloved Disney characters, Mickey Mouse and his Friends. This activation marks the next chapter of the ‘Make Travel Magical with Shilla’ campaign series, which continues to reimagine the airport shopping experience for Changi travellers.
“We are delighted to introduce our summer campaign, crafted to bring an added layer of enjoyment and value to our customers’ travel journeys through Changi Airport,” said Mr. Jeff Lee, Vice President, Head of International Business, The Shilla Duty Free. “This collaboration reinforces our commitment to delivering a world-class travel retail experience, complete with immersive activations and compelling offerings from our valued brand partners. We look forward to welcoming travellers and making their summer holidays truly magical.”
Travellers passing through Changi Airport are invited to try their chance at the “Catch & Win” game, which offers instant prizes. Each departing or transiting passenger is eligible for one play, with guaranteed prizes ranging from attractive in-store vouchers to exclusive brand gifts. This exciting activation will be available daily from 10 AM to 8 PM at The Shilla Cosmetics & Perfumes Main Stores across Terminals 1 to 4.
To commemorate their summer travels, passengers can immerse themselves in a specially designed photo opportunity. Serving as the perfect backdrop for capturing holiday memories, this Mickey & Friends-themed installation will be exclusively located at Terminals 3 and 4.
Travellers at The Shilla Duty Free can enjoy limited-edition gifts when they shop at The Shilla Duty Free. These stylish Mickey & Friends-themed travel essentials are available both in-store at The Shilla Cosmetics & Perfumes Main Stores in Terminals 1 to 4, and online via iShopChangi.com.
Eligible shoppers may redeem the following gifts with a minimum qualifying spend: – Spend S$200 to receive a complimentary Foldable Travel Bag – Spend S$350 to receive a complimentary Packing Cube Set – Spend S$700 to receive a complimentary Cabin Luggage
These limited redemptions are available while stocks last.
Seamless Shopping with iShopChangi
For ultimate convenience, travellers are encouraged to pre-order their favourite beauty products on iShopChangi.com. Orders can be placed online up to 30 days in advance and as late as 12 hours prior to flight departure. Travellers have the option to collect their purchases at any Changi Airport Collection Centre upon arrival or departure, or enjoy local residential delivery within Singapore for a minimum spend of S$59.
Welcoming a new season of adventure, The Shilla Duty Free invites all to discover the delights and exclusive offerings available at Changi Airport through their latest campaign, celebrating the sun, sea and spirit of summer. Travellers can shop now at https://bit.ly/shillasummer25.
About The Shilla Duty Free
Since its grand opening in 2015, The Shilla Duty Free Changi Airport Store today features up to 120 Cosmetic and Perfume brands in its stores. With more than 20 Cosmetics and Perfumes stores across the airport’s four terminals, including Shilla Beauty Loft, the first-in-the-world luxury spa concept in a duty-free store, The Shilla Duty Free Singapore continually elevates the travel retail experience by offering shoppers exclusive and differentiated services that resonate with travellers.
As an affiliate company of Samsung, The Shilla Duty Free is a leading travel retailer offering over 1,300 world-famous brands in fashion, jewellery, cosmetics, perfumes, watches, etc. In Korea, the travel retailer currently operates 4 duty free outlets- two in downtown Seoul and Jeju and two in Incheon Airport. With the initiation of the Hong Kong International Airport PC/FA operation, The Shilla Duty Free has become the first travel retailer to operate the Cosmetics & Perfumes category in three major hub airports in East Asia (Incheon, Changi, and Hong Kong).
