For over half a century, World of Beauty has been a hallmark of Italian dermocosmetic excellence, a brand trusted in more than 50 countries and celebrated for its natural, performance-driven formulations rooted in generations of expertise. With 56 years of heritage, a footprint across 52 countries, a portfolio of 220 products, and three generations of Italian dermocosmetic mastery, World of Beauty now expands its focus to Southeast Asia, choosing Singapore as the strategic gateway for its next chapter of growth.
Founded in 1969 by Florence Guardigli in the serene hills of Castrocaro Terme, Italy, the brand was built on the principle that science, nature, and skincare should work together. From the outset, Guardigli worked with pharmacists and doctors to craft high-performance formulations using natural active ingredients, a forward-thinking approach long before “clean beauty” became a global trend.
Today, under the leadership of her granddaughter Joyce Tirindelli, World of Beauty continues its legacy, now expanding its presence in Southeast Asia with Singapore as its regional hub. Singapore’s cosmopolitan landscape, emphasis on quality, and focus on innovation make it a natural choice for introducing this heritage brand to the region.
Dermocosmetic Innovation: Where Nature Meets Science
World of Beauty emphasizes science-backed skincare that respects and enhances the skin’s natural balance. Its formulations combine botanical actives with modern dermocosmetic technology.
Clean, ethical formulations – The brand states that its products are vegan, organic, Halal-certified, cruelty-free, and free from parabens, paraffin/petrolatum, and SLES.
Cold-pressed botanical actives – World of Beauty uses cold-extraction methods to preserve the full potency of natural ingredients.
Professional-grade skincare – Designed for salons, spas, and home use, its products aim to bridge in-spa treatments with at-home care.
Hair and scalp care – The JSKIN line supports scalp health and hair vitality, extending the brand’s dermocosmetic expertise beyond facial and body care.
Supporting the Skin Microbiome
The brand’s modern philosophy also considers the skin microbiome, the community of microorganisms naturally residing on our skin. Maintaining a balanced microbiome supports the skin’s barrier, hydration, and defense against environmental stressors. World of Beauty incorporates prebiotic, postbiotic, and fermented extracts to help nurture skin health and resilience, reflecting a long-term, science-informed approach to skincare.
Review: Three Signature Treatments That Transformed Our Skin
Testing a capsule selection of their more luxurious treatments gave us a vivid sense of what World of Beauty stands for: sensorial indulgence, and visible, substantive results.
Here are three treatments that left a strong impression:
I Polynesia Absolute Beauty Elixir Magnilift Wrinkle Corrector
The elixir felt deeply nourishing from the first application, its rich, velvety texture absorbed effortlessly, leaving skin feeling smooth, supple, and noticeably firmer. Over several days, we experienced improved elasticity and a subtle contour‑lifting effect. The infusion of natural plant extracts (Rosa Canina, Mauritia Flexuosa) and nourishing butters resulted in a plumped, luminous finish akin to a “natural facelift in a bottle.” Our skin also felt more hydrated and maintained a fresh glow throughout the day.
Akoia Gold Anti Age Global Exfoliator Gommage Esfoliante Gold Ageless Skin
This gold-infused exfoliator felt like a spa-level treat at home. Instead of harsh physical scrubbing, its gentle enzymatic, creamy texture lifted away impurities and dead skin without disturbing the skin’s balance. Right after use, our complexion felt refined, clarified, and radiant never dry or tight. With consistent use, we noticed more even tone, smoother texture, and makeup glided on effortlessly. It felt like a gentle yet effective reset for dull or stressed skin.
Carboxy Lift Home Ritualtion 3
Perhaps the most unique experience: with the brand’s vegetable‑based CO₂ technology (non‑invasive and needle‑free), this home ritual delivered an oxygenating and revitalizing facial experience. Minutes after application our skin appeared brighter, more energized and firmer as though we had just stepped out of a facial spa. It’s an ideal pick-me-up for fatigued or dull skin especially before a special occasion or after a long, stressful day. The “post‑facial glow” was noticeable almost immediately, with no downtime at all.
Together, these treatments reflect the brand’s philosophy: skincare that supports healthy, well-balanced skin while offering refined textures and a pleasant sensorial experience.
Heritage, Sustainability, and Modern Relevance
From its founding laboratory in Italy to today’s international presence, World of Beauty has remained committed to:
Sustainability – Eco-friendly and recyclable packaging, ethical sourcing, and environmentally conscious production.
Clean beauty – Formulations that respect the skin and avoid harsh chemicals.
Professional expertise – Products developed for both salon professionals and home users, bridging clinical and personal care.
With its arrival in Singapore and Southeast Asia, beauty enthusiasts and professionals can now access spa-grade, ethically produced, science-driven dermocosmetics that embody the Italian legacy of natural luxury skincare.
World of Beauty’s arrival in Singapore marks an exciting new chapter for dermocosmetic innovation in the region. With its heritage rooted in Italian craftsmanship and its philosophy grounded in clean, science-backed formulations, the brand stands as a testament to how tradition and modernity can harmoniously coexist. Its commitment to ethical practices, sensorial luxury, and long-term skin wellness positions it as a distinctive choice for those seeking results-driven skincare that also respects the skin’s natural balance.
As World of Beauty continues to expand its presence in Southeast Asia, it brings with it a timeless vision of beauty one that values purity, efficacy, and sustainability in every step of the skincare journey.
World of Beauty offers free personal skin consultations for every skin type, providing customised, effective, and optimised skincare routines tailored to each individual, designed to deliver visible results quickly and safely. In Singapore, World of Beauty products are available at 40 salons islandwide as well as online. For more information, visit www.wbcosmetics.com.
