Football fever is heading for the tracks, and Rexona is here to keep things cool.
As Official Sponsor of the FIFA World Cup 2026™, Rexona is unveiling the Coolest Football Moments Museum Train in Singapore: an immersive, six-cabin moving gallery built around composure under pressure, the quality that has always defined football’s most memorable moments. Presented by Rexona Men Arctic Rush, the new range engineered to deliver instant cooling of up to -20°C, the museum brings to life the moments where keeping cool made all the difference, on and off the pitch. World Cup season brings the heat. The tension, the passion, the intensity. Through all of it, Rexona keeps you cool.
For the first time, a Singapore Mass Rapid Transit (MRT) train has been fully transformed into an immersive, six-cabin moving museum. You could be midway through an ordinary commute when a train wrapped in striking visuals and stories of football’s coolest, most composed moments pulls into your station.
A MOVING MUSEUM LIKE NO OTHER
Spanning six fully themed cabins, the travelling museum is an editorial celebration of football culture: the nerve, composure and brilliance the game is famous for, told through five decorated nations with rich footballing traditions, Brazil, Germany, Argentina, France and Spain.
Each cabin is devoted to one nation. Step aboard and you’re immediately immersed. Country-coloured seats line the cabin, while frozen-effect floors surround the FIFA World Cup 2026™ emblem, setting the tone for the coolest moments to come. Above the seats, illustrated panels tell the stories of unlikely comebacks, last-gasp glory, and the composure that made the impossible possible. It’s football culture unfolding around you, one moment at a time.
The sixth cabin is the one closest to our hearts: a tribute to Singapore’s footballing spirit, the drive to keep growing stronger, the passion of local fans, and a footballing story that’s still being written.
THINK YOU KNOW FOOTBALL? PROVE YOUR CHILL.
Want to test your football knowledge? A nationwide trivia challenge invites commuters to scan a QR code, take on football trivia, and discover their personal Chill Factor score — because the coolest fans don’t just watch the game, they know it. Submit your quiz results for a chance to win tickets to watch the FIFA World Cup 2026™ right where the action is, plus Rexona products and merchandise. Then share your score on social media for bragging rights.
Operating as a regular MRT service along the East-West and North-South lines from 10 June to 19 July, the Football Museum on Rail presented by Rexona runs with no fixed schedule. It could pull up at any station, at any time, turning an ordinary commute into a surprising moment of football discovery.
Shermaine Chen, Head of Marketing, Unilever Singapore, said: “The greatest moments in football have always come down to keeping cool when it matters most. As Official Sponsor of the FIFA World Cup 2026™, Rexona is bringing that spirit to life on Singapore’s MRT, celebrating composure in the beautiful game, paying tribute to our own football story, and delivering the cool, on and off the pitch.”
A CELEBRATION OF COOL — ON AND OFF THE PITCH
The Football Museum on Rail is anchored by two things: the coolest, most composed moments the game has to offer, and the innovation that keeps you cool when the heat is on, the Rexona Men Arctic Rush range.
Rexona brings its latest cooling technology* to this World Cup season. The anti-perspirant range instantly brings skin temperature down by up to 20 degrees Celsius, delivering a burst of Arctic freshness from the first application. Paired with 72-hour non-stop odour and sweat protection, it’s engineered for those who bring their energy, whether you’re pushing yourself on the court or the field, cheering from the stands, catching a match at a watch party, or navigating Singapore’s heat on the daily commute. Whatever turns up the heat, Rexona brings the chill.
Available in two bold masculine fragrances: Bergamot Fresh, a citrusy aroma of bergamot spiced with cool undertones, and Ocean Mist, an invigorating blend of cool ocean breeze and crisp mint. Both come in spray and roll-on formats.
Refreshing protection, instant cooling and unbeatable endurance. When the pressure is on, Rexona won’t let you down.
*Based on lab testing vs. previous technology
Availability
The Football Museum on Rail presented by Rexona will be operating along the East-West and North-South lines from 10 June to 19 July.
The Rexona Men Arctic Rush range is available at major health and beauty retailers including Guardian and Watsons, and online platforms including Lazada, Shopee and Unilever’s Official Store on TikTok Shop.
#RexonaSG #RexonaArcticRush #FIFAWorldCup2026
