This October, Millennium Hotels and Resorts (MHR) is marking Breast Cancer Awareness Month with ‘Moments That Matter’, an initiative created in partnership with the Breast Cancer Foundation (BCF).
Taking place across MHR’s six Singapore properties, the initiative brings together interactive community experiences, wellness offerings and selected pink-themed food and beverage creations, with fundraising efforts supporting BCF.
At the heart of the campaign is ‘Threads of Care’, an interactive installation inviting guests and members of the public to share messages of strength and hope for people living with breast cancer, survivors, their loved ones and caregivers.
Alongside the installation, participating MHR hotels will offer a range of pink-themed food and beverage experiences throughout October, with specified donations from selected purchases going towards BCF.
Threads of Care – Weaving Messages of Strength
Visitors to the participating hotel lobbies can collect a thread from the front desk, personalise it with their name and a message of hope, and add it to the Threads of Care wall.
The initiative will take place across all six of MHR’s Singapore properties. Once a wall is filled with tags, each hotel will make a S$1,000 donation to the Breast Cancer Foundation, creating a direct connection between community participation and fundraising.
A Touch of Pink, A Moment of Wellness Meets Afternoon Tea at Grand Copthorne Waterfront Hotel Singapore
At Grand Copthorne Waterfront Hotel Singapore, MHR is collaborating with local brand Luli on a wellness afternoon tea experience priced at S$96 per set for two.
The wellness afternoon tea features pink-themed savoury and sweet creations such as Balik salmon on pink toast and Yuzu Prawn Pie Tee, along with other wellness-inspired culinary creations.
For every set purchased, S$1 will be donated to BCF.
The afternoon tea package at The Lobby Lounge also begins with a complimentary Traditional Chinese Medicine (TCM) assessment from Aiteaic, an AI-powered TCM wellness platform and they will receive a personalised herbal tea recommendation from Luli’s collection of remedy tea formulations.
Optional add-ons include a customised wellness mocktail at S$12++ for two persons and a personalised low-alcohol wellness cocktail at S$24++ for two persons.
Pink-Themed Food and Drinks Across Singapore
Left to right: Watermelon Rosemary Kombucha from earthember at M Hotel Singapore, Lion City Sling from Beast and Butterflies at M Social Hotel Singapore, Strawberry Milkshake from MEMO at Studio M Hotel Singapore
The campaign extends across MHR’s other Singapore properties with selected pink-themed food and beverage offerings available throughout October.
At M Hotel Singapore, earthember will offer its refreshing Signature Watermelon Rosemary Kombucha at S$6, with S$1 from every glass sold donated to BCF.
At M Social Hotel Singapore, guests can enjoy the Lion City Sling at S$15 at Beast and Butterflies, while Studio M Hotel Singapore will offer a Strawberry Milkshake at S$8 at MEMO.
At Orchard Hotel Singapore, the offerings include Steamed Prawn Dumplings with Dried Yamakurage at S$12++ for three pieces and Crispy Prawn Cheung Fun at S$14.80++ per portion at Hua Ting Restaurant during lunch.
Bar Intermezzo and The Orchard Cafe will also feature Red Madness at S$16++, Strawberry Punch at S$10++, Pink Latte at S$8++ and Pink Velvet Cookies at S$4.30. S$1 from each item or portion sold will be donated to BCF.
Meanwhile, Copthorne King’s Hotel Singapore will offer a Nyonya Afternoon Tea Set at S$22++ per person, available from 3pm to 5pm at Princess Terrace. S$1 from every set sold will be donated to BCF.
Creating Moments That Matter
MHR and BCF marked the launch of ‘Moments That Matter’ with a preview at Grand Copthorne Waterfront Hotel Singapore. The event featured a roundtable discussion involving Carolyn Wishnowski, Vice President, Global Branding, Marketing and Loyalty, MHR, Jacob Soo, Chief Executive Officer, BCF and Shermin Shu, a breast cancer patient, who shared their perspectives on what meaningful support looks like throughout the breast cancer journey.
The discussion explored what meaningful support can look like throughout the breast cancer journey. Guests were also the first to experience ‘Threads of Care’ and were invited to pen down heartfelt messages that were hung on the installation.
“Breast cancer affects not only those living with the condition, but also their families, friends and caregivers who support them through this difficult journey. At the heart of Moments that Matter is Millennium Hotels and Resorts’ commitment to bringing our values of care, culture and connection to life, by creating spaces where people feel welcomed and uplifted,” said Carolyn Wishnowski, Vice President, Global Branding, Marketing and Loyalty, Millennium Hotels and Resorts. “Through this partnership with the Breast Cancer Foundation, we hope these moments will extend beyond our hotels and make a difference to the community affected by breast cancer, while reminding them that they are not alone in their struggles.”
“Breast cancer is a journey that no one should have to walk alone. While awareness is important, what truly makes a difference is when that awareness translates into action – whether it is taking charge of our own breast health, reaching out to someone going through treatment, or simply reminding a caregiver or loved one that they are supported,” said Jacob Soo, Chief Executive Officer, Breast Cancer Foundation. “We are heartened to see Millennium Hotels and Resorts creating opportunities for the wider community to take part in meaningful ways. Every gesture of support helps build a more connected and compassionate community around those affected by breast cancer.”
Throughout October, staff across MHR’s Singapore properties will also wear pink ribbons as a visible gesture of solidarity and to encourage conversations around breast cancer awareness.
Through ‘Moments That Matter’, MHR is inviting guests and members of the public to come together across its Singapore properties and take part in experiences centred on care, connection and support during Breast Cancer Awareness Month. For more information about Millennium Hotels and Resorts at https://www.millenniumhotels.com/
