BookFest@Singapore 2020 held across all 28 POPULAR stores with an exciting Alice in Wonderland theme


BookFest@Singapore, the 14th edition of Singapore’s largest and most successful book and stationery exposition has returned this year in a brand-new format for the safety of all parents and kids during the pandemic.

From 11 – 20 December 2020,  BookFest@Singapore will be held across all 28 POPULAR stores island-wide with 6 anchoring Mega Stores – POP@Central Bras Basah Complex, POPULAR Jurong Point, Northpoint City, Toa Payoh HDB Hub, Nex and Marine Parade Central – which will showcase an expanded range of offerings. Bringing the BookFest shopping experience to everyone’s doorsteps is one way to safeguard the community’s health and wellbeing in the fight against the COVID-19 pandemic, while still offering exciting deals to families across Singapore! Furthermore, with the change in venue, the show space this year will increase from 130,000 sq. ft to a whopping 280,000 sq. ft. for more variety in its offerings. 

The theme for BookFest@Singapore 2020 is “Gateway to Wonders (阅•奇幻)”, which takes inspiration from the children’s classic, Alice’s Adventures in Wonderland by Lewis Carroll. The theme symbolises BookFest’s commitment to come through in delivering a holiday experience filled with rewards, deals and thrills despite the travel restrictions in the peak travel season this year. Families who are missing out on their annual year-end trip will have an alternative way to give their kids a fun and engaging holiday in preparation for the school year ahead.

The whole family is invited to go on an adventure and step into the shoes of Alice, embarking on The Quest across POPULAR stores. Complete missions with the BookFest Guide, which is FREE with a min. spending of $20 in a single receipt at the 6 Mega Stores. Complete the quest to snag freebies and stand a chance to be 1 of 5 lucky winners to walk away with $200 CASH! Get into the BookFest spirit with the exclusively-designed “Friends of Alice” Instagram filter and assemble your crew of wacky Wonderland characters to go on an adventure! In celebration of the theme, the first 50 people named “Alice” to visit POP@Central Bras Basah Complex on the last day of BookFest will also be entitled to exclusive freebies! 

The Adventure of Learning

A strong academic foundation will position your child for a better learning outcome in the coming school term. The Daily Dose Series — available for English, Maths, Science and Chinese — offers bite-sized practices perfect for revision. The EPH Bundle Packs are suitable for parents looking for comprehensive support across the different subjects. There are 6 different bundle packs; catering for Primary 2 to Primary 6, and a special bundle for the Primary School Leaving Examinations. Both series are available at slashed prices alongside many other assessment titles at BookFest. Different students have different learning styles and speed.

For an optimal learning experience, subscribe to Geniebook’s bespoke educational packages. Geniebook is an AI-powered online learning tool that combines e-assessments, real-time guidance from teachers via live online lessons, personalised revision plans, and tracking progress to craft a learning journey truly unique to your child. It taps on artificial intelligence to identify concepts that are challenging to your child and even provides points to redeem rewards as he progresses!

Fun & Games While You Learn

Reading exposes students to a wide variety of topics, builds on general knowledge and skills such as critical reading and deep thinking – all essential skills to excel in school and beyond. Get your child hooked on reading with an assortment of the best reads at BookFest. Titles like Dog Man #9: Grime & Punishment and Diary of a Wimpy Kid #15: The Deep End are sure to be instant hits. J.K. Rowling, author of the Harry Potter series, is back to take readers on a trip to a magical land with her highly-anticipated new release, The Ickabog. Alternatively, parents may pass down their love of reading by sharing their favourite reads. Evergreen series such as The Chronicles of Narnia, and Harry Potter, both available in boxsets at BookFest, are excellent options. There’s nothing quite as satisfying as seeing your bundle of joy experience the magic of your beloved series for the first time.

Timeless board games such as Pictionary Air and Scrabble Original are great for introducing new words to strengthen students’ vocabulary bank and allowing students to ‘illustrate’ different words for deeper understanding. You’ll find both board games at the Toys Neverland section in BookFest. Who says learning is boring? 

Gear Up for School

The Oaxis myFirst Fone R1 makes a prime introductory device for parents who love the convenience of being able to contact their kids anytime but feel that their children may not be ready for their first smartphone. It is a phone/watch hybrid wearable device designed for next-gen children and parents. Incorporating nifty functions that users will appreciate, such as voice calling, chat messaging, and music, the device also packs GPS tracking, SOS alert, geofencing parameters that will allow parents to locate their children on the school compound easily.

If your child’s backpack is starting to look a little worn out, you may consider getting the Mr Wonderful Backpack. It is specially designed for children, sporting metallic pins and motivational messages that will turn your child into the envy of every kid in class. Crafted from oxford polyester, the charming looks of the Mr Wonderful Backpack belies durability that will serve your child well for many school terms ahead.

You’re also in luck if your child is a fan of K-pop group BTS. The POPULAR-exclusive BT21 EZ-Link Charms is now available at BookFest! Available in 8 different designs each sporting a different mascot, it’s a gift that will come in handy during your child’s daily commutes.

Snag the Best Deals

Preparing your child for the new school term need not be an expensive affair with the attractive bargains and offers at BookFest. Don’t miss out on the Daily Specials, featuring bestsellers and new products including books, assessment materials, stationery and lifestyle products going at exclusive prices alongside Star Buys with up to 70% off and $10 Christmas Deals! Shoppers who spend $100 in POPULAR retail stores will receive partners’ discount vouchers as well as a co-branded Shopee x POPULAR gift card containing three vouchers worth up to $24 that can be used on purchases from POPULAR Official Store on Shopee, along with $80 worth of discount vouchers from partners of BookFest. The first 300 customers to spend $60 on Shopee official store will get a free gift. There is also free delivery for purchases above $25.

Start the Term in Top Form

The signature literary and family events of BookFest take to Facebook Live this year with the COVID-19 pandemic. Expect craft workshops on a variety of interesting topics scrapbooking, colour therapy and even slime-making! These activities aren’t just fun, the therapeutic nature of craft is also great at relieving stress for children who may be feeling anxious about the new school term.

With so many exciting products, activities and a thrilling quest awaiting, there’s something for the whole family. Stay updated with the latest offerings and information about Bookfest 2020 at or follow on Facebook (@bookfestsingapore) and Instagram (@popular_sg). 


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