In celebration of the Lunar New Year, IRVINS, Singapore’s most Dangerously Addictive™ snack brand, launches a limited-edition IRVINS Lunar New Year Gift Box. Joining the spectacular lineup is 2021’s breakout favourite, the IRVINS Salted Egg Prawn Roll, back by popular demand for a limited time only.
Credits: IRVINS
Available from 21 December 2022 while stocks last, the Lunar New Year Gift Box is priced at S$20.80. This auspicious addition to the festive feasting table box contains a selection of signature IRVINS fish skin and salmon skin snacks – 2x Salted Egg Salmon Skin (50g), 1x Salted Egg Fish Skin (50g) and 1x Hot Boom Salted Egg Fish Skin (50g) – and exclusive IRVINS red packets and reusable red packet holder featuring Irv, the brand’s adorable duck mascot.
Housed inside a premium red box decorated with auspicious Chinese elements and sealed with a customised gold IRVINS Dangerously Addictive seal for good fortune, the IRVINS Lunar New Year Gift Box is also perfect as a gift.
Each bag of snacks is developed by a team of culinary experts and food technologists and hand-cooked in small batches.
· Salted Egg Salmon Skin (50g): Generously coated with the secret IRVINS original salted egg yolk blend, each bite of this outrageously crunchy salmon skin snack delivers umami deliciousness that will leave snackers everywhere reaching for another crisp. A pro tip from IRVINS chefs? Crumble and add these to yusheng for a savoury crunch and added salmon-y goodness.
· Salted Egg Fish Skin (50g): Gold is a traditional symbol of good luck during the Lunar New Year, and this original IRVINS creation that catapulted the brand to cult status is simply covered in it. Golden-yellow salted duck egg yolk is tossed with crispy fried fish skin and an addictive blend of aromatic curry leaves and red chilli peppers. Guaranteed to be Dangerously Addictive™ and a hot favourite at the festive table.
· Hot Boom Salted Egg Fish Skin (50g): If conversations get a little dull, these crisps will spice them right up. Explosively fiery, bold and garlicky, the Hot Boom is the red-hot version of the original IRVINS Salted Egg Fish Skin. True spice-lovers will enjoy the signature salted egg flavour blended with a potent concoction of spicy bird’s eye chilis for an intense snacking experience.
In addition, the well-loved Salted Egg Prawn Roll (180G), priced at S$13.00, is also back by popular demand. First introduced in 2021, the traditional hae bee hiam (spicy shrimp) prawn roll gets an irresistible upgrade with a savoury coating of salted egg flavour. A must-have for the festivities, this Dangerously Addictive™ snack is also available while stocks last.
The IRVINS Lunar New Year Gift Box and IRVINS Salted Egg Prawn Roll will be available for sale in all SG Stores (Orchard Gateway, Takashimaya, WestGate, VivoCity, Bugis Junction, Jewel Changi Airport, Changi Terminal 1, 2 and 3 Transit), eatirvins.sg, eatirvins.world (International), and are also available on Shopee, Lazada, Redmart, S-mart and Krisshop – while stocks last.
Three New IRVINS Stores Launching In December 2022
In addition, Singaporeans can now get their IRVINS fix at 3 new IRVINS stores launching in December 2022 – Bugis at #01-K12/K13/K14, (19 Dec), Vivocity at #02-112 (20 Dec) and Changi Airport Terminal 2, Departure/Transit Lounge South at #02-212 (end December).
Realising consumer demand for engaging retail experiences, IRVINS, the proudly Singaporean snack brand, will unveil a different design at each of the 3 new stores. Each store is designed to deliver a unique retail experience that enables organic product discovery.
Limited-time In-store Promotions Up For Grabs
In celebration of the opening, the VivoCity and Bugis stores will each offer limited-time promotions for in-store purchases. Customers can enjoy discounted bills along with complimentary snacks (minimum spend applies).
IRVINS Bugis (19 – 25 Dec 2022)*
Customers will enjoy S$6 off all bills with a minimum spend of S$50. Additionally, for every S$80 spent in store, customers will be invited to spin the IRVINS wheel for a chance of winning various prizes, including exclusive keychains and pins featuring IRV, the brand’s adorable duck mascot, and snack packs.
IRVINS VivoCity (20 – 26 Dec 2022)*
Customers will enjoy S$6 off all bills with a minimum spend of S$50. Additionally, for every S$80 spent in store, customers will be invited to spin the IRVINS wheel for a chance of winning various prizes, including exclusive keychains and pins featuring IRV, the brand’s adorable duck mascot, and snack packs.
* Promotions are stackable
1 Comment
This is so useful!