Simply Life, Singapore new homegrown brand for quality lifestyle products

Spread the love

Simply Life is founded by Mr Gilbert Ch’ng and Ms Choong Yih Min, the lovely husband and wife team with 3 children and over 10 years of experiences in product design, production and merchandising. The brand is founded based on the beliefs of the couple that in their own words, ‘our journey through life is, and can be, a joyous and uplifting one. This inspires us to design quality products with encouraging messages to uplift your days and enrich your life.’ 

Our Parenting World team attended Simply Life’s brand launch and it is good to know that there is a new Singapore homegrown brand that is dedicated to design safe and quality products from baby to children’s wear to homeware and other lifestyle essentials. Its products even come with positive messages with the aim to uplift, encourage and enrich the lives of their users.


At the launch, we are introduced to their wide collection of apparel, household items from baby, toddler, kids to home and outdoors products, they are all produced with eco-safe, high quality materials. Check out its water bottles series, it is light, colourful and easy to use. Parents can be ensured that the materials used are FDA approved including food grade melamine and BPA free plastics. The water bottles are leak proof, stain resistant, odourless and made to last.

Also check out their baby and children clothings, pyjamas, underwears, bath and bedding, the materials are made of superior all natural bamboo fibres which have many benefits including hypoallergenic, antibacterial, anti-fungal with breathable and thermo regulating abilities that are highly absorbent and moisture-wicking. Their products are also OEKO-TEX® Standard 100 certified to assure users that the products are healthy, free from harmful substances, you can feel the materials are very soft and comfortable to use and wear. Best of all, they are very easy to clean. 

Simply Life products are available at major departmental stores, children specialty stores and via their online eshop, which houses over 300 stock keeping units (SKUs) of products, updated every quarter.

To find out more about Simply Life and to purchase its products, please visit


About Author

Our Parenting World is Singapore's Award-Winning Premier Lifestyle, Entertainment and Family Website. Join us and have fun as we share a multitude of stories, ideas, giveaways/treats and updates on lifestyle and family-fun activities, events and adventures!

Comments are closed.