TRESemmé in partnership with MONSOON Group launches Professional Hair Care Line for Asian Hair and Scalp

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Having good hair is an important part of your appearance and it sets the tone for your entire look. Hair is the first most noticeable part of our look and having healthy and beautiful hair will enhance our personality and social life too. 

TRESemmé has officially launched its TRESemmé’s new Hair Care Collection in partnership with MONSOON Group and backed by more than 70 professional stylists, the products can be found in a total of nine salon outlets island-wide. This is the first ever consumer hair care brand to be first distributed in salons starting from a hair consultation by TRESemmé trained hairstylists to a full backwash experience, before expanding to other retail channels. TRESemmé also co-developed a series of in-salon services with Addy Lee, to offer customised treatments that range from a 20-min express service to a full 60-min signature service.  

We attended the exclusive premium media relaunch of the new and improved TRESemmé hair collection held at NEX Shopping Mall yesterday. Addy Lee, Brand Ambassador and Celebrity Hairstylist and hosted by Vivian Lai were at the event to do a demonstration of the new improved range of hair care products. 

Addy Lee, founder of MONSOON Group shared that “You can’t build a great look without the right foundation, so it is very important to choose the right hair care products. Leading up to the launch, I’ve tried the new TRESemmé collection on over 300 clients with great results. My team of stylists are equally impressed by the professional quality of the products.”

TRESemmé Hair Care Collection is formulated with 8 precious oils, the collection has five different variants to meet different hair needs: Keratin Smooth, Detox & Nourish, Total Salon Repair, Hair Fall Control and Scalp Care. The all-time best-seller, Keratin Smooth which delivers five smoothing benefits in just one wash – anti-frizz, no tangles, no flyaways, shine and smoothness to give women runway ready hair every day. Detox & Nourish, on the other hand, provides gentle yet deep cleanse for oily scalps as it contains Green Tea, Ginger extract, and no parabens or dyes. We are certainly impressed at how fast the product works to give our hair the healthy, shiny glow!

The new TRESemmé Hair Care Collection combines the power of eight precious oils, to meet the needs of Asian hair and scalp type. All products will be available at Watson, Guardian, NTUC FairPrice outlets nationwide from 1st March 2019.

In addition, bringing the TRESemmé professional experience to you, visit NEX and participate in the TRESemmé Backstage Salon from 4th to 10th March 2019 (Monday to Sunday), at the Atrium Level 1 in NEX Mall. Customers will be able to enjoy a Hair Shaping Service, exclusively and jointly developed by TRESemmé and the MONSOON Group. Professional hairstylists from MONSOON will be addressing individual hair and scalp concerns to achieve the most optimal professional finishing through the use of TRESemmé products.

There will be an exclusive promotion, of up to 24% off the new TRESemmé Hair Care Collection during the event. Customers will also stand a chance to win lucky-draw prizes with a minimum spend of $18 on the new TRESemmé Hair Care Collection such as a free haircut by celebrity hairstylist and founder of MONSOON Group, Addy Lee. Whereas a $25 minimum spend on the collection would entitle customers to a sure-win lucky draw to bag home one of the following attractive prizes – a scalp brush, a customised hair serum and more.

Start taking care of your hair now, visit NEX Shopping Mall and participate in the TRESemmé Backstage Salon from 4th to 10th March 2019 (Monday to Sunday), at the Atrium Level 1 in NEX Mall to enjoy a Hair Shaping Service and find out what hair products are suitable for you!


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