Discover the importance of sun care and learn more about The Ordinary through interactive stations and personalisation activities.
The Ordinary is proud to announce that its long anticipated UV Filters SPF45 Serum is now available in Singapore. Since its global launch on 6 May, the serum textured sunscreen has been on a mission to provide broad-spectrum SPF45 protection against sun exposure and skin damage for all skin types.
Reformulated UV Filters SPF45 Serum
Introduced as the reformulation of its first iteration – the Mineral UV Filters SPF30 Serum, the new UV Filters SPF45 Serum is made with a blend of FDA-approved chemicals and is non- comodegenic, and does not leave any white cast; making it the perfect base for other skincare products or makeup applications.
The UV Filters SPF45 Serum is suitable for all skin types, including sensitive skin, and retails at $34.00 each, and are available at all Sephora stores island-wide and online on sephora.sg, as well as Shopee.
The Ordinary SPF Studio Takeover
To celebrate the launch of the new UV Filters SPF 45 Serum with its consumers, The Ordinary invites them to discover the SPF Studio Takeover; an immersive space dedicated to the SPF45 Serum designed to educate guests on the importance of SPF and sun protection, and how to incorporate this essential product into their skincare routine.
All guests who wish to attend will be required to sign up via the sign-up link (linked here). When registering, attendees will have the option to select their preferred date andtime slot for the pop-up experience.
Studio Takeover Details
Date : 6 June – 8 June 2025 (Friday – Sunday)
Time: 10:00am – 7:00pm daily (8 Timeslots)
Venue: 50 Niven Road, Singapore 228398
Consumer Sign-Up Link (Guests to sign-up on preferred timeslot)
At the SPF Studio Takeover, guests can expect to try the SPF45 serum and other hero products rst hand, and engage in a regimen building session by the brand representatives.
Regimen building at The Ordinary follows three main stages – Prep, Treat, and Seal, where each step involves different products or products that when paired together can create an effective regimen tailored to each individual and their skin.
Complimentary Full Size UV Filters
SPF45 Serum
All registered and attending guests who follow The Ordinary brand page on Shopee will receive one (1) Full Size UV Filters SPF45 Serum.
Complimentary SPF45 Serum Holder Bag Charm
All registered and attending guests the Studio Takeover will have the opportunity to personalise a bag charm designed to take their SPF45 serum with them wherever they go.
