Goldheart Jewelry unveils its Mother’s Day campaign, “To Mom, With Love —这一次，换我宠你”, a heartfelt tribute to the women whose love, strength, and guidance shape our lives in the most meaningful ways. Fronted by Goldheart Brand Ambassador Chen Yixin, the campaign sees her joined by iconic Mediacorp actress Xiang Yun in a touching portrayal of the mother-daughter bond. Together, they present 916 Gold jewellery, designed and crafted in Europe, celebrating a love that is both enduring and deeply personal.
Xiang Yun, recognised for her decades-long contributions to Singapore’s television industry, brings cultural presence, while Yixin offers a modern perspective on jewellery and style. In the campaign, Chen Yixin is seen in the 916 Gold Lumina Flow design, where fluid, intertwined arcs mirror the unspoken bond she shares with her mother, a connection shaped over time, yet constantly evolving. Alongside her, Xiang Yun wears the 916 Gold Lumina Pearl design, where the soft iridescence of Mother-of-Pearl meets 916 Gold, reflecting a mother’s quiet strength, warmth, and the steady presence that anchors generations.
Gifting options begin from $88 with elegant jade pendants adorned with diamonds, alongside a thoughtfully curated selection of 999 Gold designs from $198, offering meaningful options across a range of styles and price points. This Mother’s Day, Goldheart also unveils a new series of limited edition 999 Gold Bars, thoughtfully designed as timeless keepsakes that reflect appreciation, prosperity, and enduring love. More than a gift, each design serves as a lasting expression of gratitude, a tangible reminder of the moments, memories, and bonds that continue to grow over time.
Goldheart positions its collections as expressions of relationships. At the heart of this is the 999 Gold Gu Fa Jin collection, inspired by ancient goldsmith techniques that reflect heritage, craftsmanship, and timeless artistry. Rich in cultural significance, these designs make meaningful gifts not only for mothers, but also for the women who shaped our lives, honouring their strength, care, and enduring presence through designs that can be treasured across generations.
A highlight of Goldheart’s fine jewellery collection, Star Promise Diamonds combine lab-grown innovation with expert craftsmanship for exceptional brilliance. Spotlighted in the campaign, they merge modern elegance with everyday versatility, perfect for special moments or daily wear. With 1-carat solitaires starting from $1,088, Star Promise Diamonds offer an accessible yet refined expression of timeless beauty.
With “To Mom, With Love — 这一次，换我宠你”, Goldheart invites everyone to celebrate mothers and the special women in our lives through thoughtful gifting, a reflection of love, care, and appreciation for the women who shaped our lives.
About Goldheart Jewelry
Goldheart Jewelry is an established gold and diamond jeweller in Singapore with more than 40 years of heritage. The brand offers an expansive range of jewelry across 999 and 916 gold, diamonds and precious gemstones. Central to its gold craftsmanship is the 999 Gu Fa Jin Gold collection, where intricately crafted 999 Gold redefines traditional goldsmithing techniques through bold, contemporary design. Beyond Gold, Goldheart is also the exclusive distributor of
the Celestial® diamond, distinguished by the world’s first 73-facet starburst cut, for exceptional brilliance and light performance. These collections are showcased through a modern concept of open-concept boutiques, designed create an immersive and experiential jewellery journey.
