Eczema is one of the world’s most commonly diagnosed skin conditions, affecting an estimated 10% to 20% of the global population. Beyond the visible symptoms of dry, inflamed skin, eczema can have a significant impact on quality of life, with persistent itch often disrupting sleep, concentration, daily activities and emotional well-being.
Recognising the significant impact that persistent itch can have on everyday life, CETAPHIL®, the No.1 Dermatologist-Recommended Skincare Brand in Singapore, is expanding its specialised PRO AD Derma portfolio with the launch of the new Cetaphil PRO AD Derma Instant Relief & Moisturising Gel. The product features a unique cool-touch metal roller-ball applicator that glides effortlessly across irritated areas to deliver an immediate cooling sensation while helping break the itch-scratch cycle for individuals with eczema-prone skin.
Clinically proven to deliver instant and lasting relief, the new cooling gel relieves very dry, itchy, eczema-prone skin in as little as 30 seconds and provides soothing comfort for up to 12 hours. The lightweight, non-greasy formula also delivers up to 48 hours of hydration and helps protect the skin barrier from dryness for up to eight hours.
“Itch is often one of the most challenging and distressing symptoms experienced by individuals with eczema-prone skin. Scratching can further compromise the skin barrier, creating a continuous cycle that may worsen symptoms over time. An effective eczema management routine should not only focus on moisturisation but also provide targeted relief from itch while supporting skin barrier repair. The new Cetaphil PRO AD Derma Instant Relief & Moisturising Gel combines soothing ingredients with a cooling applicator to provide fast relief while helping to strengthen the skin’s natural barrier,” said Ms Agnes Tan, Country Manager of Galderma Singapore.
Breaking the Itch-Scratch Cycle Through Skin Science: Introducing the New PRO AD Derma Instant Relief & Moisturising Gel
PRO AD Derma Instant Relief & Moisturising Gel
59ml | $39.90
• Relieves itch in 30 seconds
• Soothes skin for up to 12 hours
• Delivers up to 48 hours of hydration
• Protects skin barrier from dryness for up to 8 hours
• Reduces stinging sensation for up to 24 hours
• Free of alcohol, preservatives and fragrance
Eczema-prone skin is characterised by a compromised skin barrier, increased transepidermal water loss and an imbalance in the skin microbiome, making it more susceptible to dryness, irritation and recurring flare-ups. The new Cetaphil PRO AD Derma Instant Relief & Moisturising Gel has been dermatologist tested and formulated with a microbiome-friendly blend of ingredients that work synergistically to soothe discomfort, restore the skin barrier and support healthier skin over time.
The advanced formula combines SymCalmin™ to help break the itch-scratch cycle, Ad-Resyl™ to support a balanced skin microbiome, Filaggrin Technology to reinforce the skin barrier, as well as ceramides and colloidal oatmeal to lock in moisture and soothe itchy, eczema-prone skin. Together, these ingredients provide targeted relief while addressing the underlying causes of dryness and irritation.
Expanding the CETAPHIL PRO AD Derma Regime for Eczema-Prone Skin
A Complete Solution for Eczema-Prone Skin
The introduction of the Cetaphil PRO AD Derma Instant Relief & Moisturising Gel further strengthens the Cetaphil PRO AD Derma range, completing a comprehensive skincare regime for eczema-prone skin that gently cleanses, relieves itch, repairs the skin barrier and provides long lasting hydration. The range also features refreshed packaging with a clearer, more intuitive design, making it easier for consumers to identify products tailored to their specific skin needs.
The Complete Four-Step Regime for Eczema-Prone Skin
Designed to support every stage of eczema-prone skin care, the Cetaphil PRO AD Derma range combines gentle cleansing, rapid itch relief, skin barrier repair and long-lasting hydration in one complete routine.
STEP 1: CLEANSE
Begin the regime with the Cetaphil Pro AD Derma Skin Restoring Wash, formulated with Filaggrin Technology and Miracare technology to gently cleanse while delivering long-lasting moisturisation in a rich foam.
STEP 2: RELIEVE
For sudden episodes of very dry, itchy skin, the Cetaphil PRO AD Derma Instant Relief & Moisturising Gel provides itch relief in as little as 30 seconds while helping to break the itch-scratch cycle. Its microbiome-friendly blend of Ad ResylTM, SymCalminTM, Ceramides, Filaggrin Technology and Colloidal Oatmeal provides gentle yet effective care for very dry, itchy skin.
STEP 3: REPAIR
During flare-ups or periods of itchy skin, Cetaphil PRO AD Derma Repair Cream is clinically proven to significantly start to repair the skin’s barrier in 24 hours and relieve dry, itchy skin after just 1 use. Powered by patented AD-Resyl™, Filaggrin Technology and Ceramides, it helps support a balanced skin microbiome, improve skin resilience and support healthier skin over time.
STEP 4: PROTECT
To help maintain the skin barrier as part of daily care for eczema-prone skin, complete the regime with the Cetaphil PRO AD Derma Skin Restoring Moisturiser. Enriched with Ad-Resyl™, Filaggrin Technology and Ceramides, it helps restore the skin’s natural moisture barrier, improve moisture retention and provide intensive hydration for eczema-prone skin.
Together, the Cetaphil PRO AD Derma range supports a holistic approach by helping consumers:
• Cleanse without stripping the skin barrier
• Relieve itch and soothe discomfort
• Repair and strengthen the skin barrier
• Protect the skin barrier and deliver long-lasting hydration
Designed for dry, itchy, eczema-prone skin, the new Cetaphil PRO AD Derma Instant Relief & Moisturising Gel is available in 59ml (RSP: $39.90). It is now available across retail stores, including selected Watsons, Guardian and Unity stores, as well as on Cetaphil’s official e-stores on Shopee, TikTok Shop and Lazada.
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