House of Sephora returns this August, bringing Sephora’s curated vision of what’s next in beauty to life through a world of firsts, textures, and immersive discovery. This season, consumers, creators, and media are invited to step inside a beauty playground where Only at Sephora exclusives, First at Sephora launches, and the most talked-about brands come together under one roof.
ABOUT HOUSE OF SEPHORA
House of Sephora is Sephora’s bi-annual signature beauty event and the region’s ultimate destination for beauty discovery. It brings together leading brands, trend-driven innovation, and immersive experiences to showcase Sephora’s curated vision of what’s next in beauty. Each edition offers an exclusive first look at upcoming Only at Sephora exclusives and First at Sephora launches, spotlighting the trends, textures, and products shaping the season ahead.
Beyond media and creators, House of Sephora opens its doors to Gold Members and consumers, transforming beauty discovery into a hands-on, multi-sensory journey where guests can swatch, try, and experience the future of beauty in real time.
CONSUMER DAYS: STEP INSIDE THE WORLD OF BEAUTY
From 7-9 August, House of Sephora opens its doors to the public, inviting Sephora Beauty Pass members to experience beauty in its most interactive form. Opening hours are 4:00 PM – 10:00 PM on 07 August, and 10:00 AM – 10:00 PM on 08–09 August.
This is where beauty gets hands-on. Guests can try, test, and play with upcoming launches before they hit stores, explore personalised recommendations from brand experts, and move through interactive category worlds designed for discovery at every turn.
A VIP EXPERIENCE, JUST FOR GOLD TIER BEAUTY PASS MEMBERS
Sephora Gold Tier Beauty Pass Members can enjoy an elevated experience with priority access and a curated goodie bag packed with the hottest & trendiest beauty arrivals. Entry is via redemption on the Sephora’s Rewards Boutique (while slots last), with each Gold Member entitled to bring one plus one guest (plus ones are not eligible for the door gift).
GENERAL PUBLIC SESIONS FOR ALL BEAUTY PASS MEMBERS
For the General Public sessions, entry is available to all Beauty Pass Members, with event registration hosted via the Sephora App. Guests simply need to sign up or log in to Sephora’s Beauty Pass, generate their Beauty Pass barcode, and present it for scanning at entry to access the full experience, including booth exploration with samples and goodies from participating brands—ensuring the event remains open, inclusive, and accessible to all beauty enthusiasts.
INTRODUCING THE NEXT WAVE OF MAKEUP, ONLY AT SEPHORA
This season, makeup is made to be touched, swatch and played. House of Sephora showcases the most exciting wave of beauty innovation from Sephora’s exclusive brands.
Dive into an immersive makeup experience, amplified through dedicated brand stages from leading beauty names like Haus Labs, Makeup by Mario, Charlotte Tilbury and Tarte Cosmetics. Discover their upcoming launches and hero products through live demonstrations, artistry showcases, and immersive storytelling moments.
Sephora Singapore Social Media
Facebook: https://www.facebook.com/sephorasingapore/
Instagram: https://www.instagram.com/sephorasg/
Hashtags: #HouseofSephoraSG #SephoraSG
