New season lineup invites women to define elegance on their own terms
iROO unveils its 2026 Autumn/Winter collection, “ELEGANT AWAKENING”, a lineup that speaks to a simple but powerful idea: elegance is a choice you make for yourself.
Spanning 6 unique ranges, the iROO 2026 Autumn/Winter Collection launches weekly from early September, with new coordinated outfits dropping each week.
iROO 2026 Autumn/Winter collection takes “ELEGANT AWAKENING” as its theme, capturing the moment a woman turns inward to rediscover herself amid shifting seasons. Think vintage convertibles in deep forest green, blooming florals, and clean architectural lines, all coming together like scenes from a retro film. The collection captures the many sides of a woman: bold, composed, soft, and completely at ease in her own skin. Rich earth tones meet romantic floral prints throughout, proving that when what you wear reflects who you are, you naturally stand out.
Classic Drama
Retro Energy, Modern Attitude – Bringing dopamine energy to life
Pulling inspiration from 1960s style, “Classic Drama” mixes punchy colour blocking, bold prints, and a touch of visual play to give familiar silhouettes a fresh, playful edge. Vivid, saturated colours bring instant energy to the season, while unexpected pairings turn everyday dressing into a statement. It’s for the woman who treats her wardrobe as a form of self expression, no rules attached.
Price Range: SGD 83.80 ~ 275.80
Romantic Bloom
Dressing Up Is for You, Not Anyone Else
This edit leans fully into romance, pairing blooming florals, pearl details, and vintage car glamour with a palette of lilac, warm brown, and cream. Ruffles, puff sleeves, and dimensional floral trims add texture, while French tailoring keeps things polished rather than costume like. Finished with floral hairpieces, camellia brooches, and pearl accents, this range makes the case that dressing beautifully shouldn’t be reserved for special occasions. It’s a daily ritual for yourself.
Price Range: SGD 95.80 ~ 272.80
Fresh Autumn/Winter Colours
Elegance With a Light Touch
The French sophistication collection here features soft apricot, ice blue, and bright yellow along with cream, warm brown, and deep navy, with pops of red and lilac florals for contrast. Bow collars, fine knits, and flared skirts create a soft, feminine shape, while sharp tailoring keeps everything grounded. The result is a look that feels put together without trying too hard.
Price Range: SGD 83.80 ~ 275.80
Soft Black and White
Quiet, Poetic, Effortless
Closing out the collection, this range pulls back the intensity of Classic Drama into something calmer and more refined. Black, white, grey, and soft beige form the base, with white lace collars, pearl chains, and dimensional floral details lifting sharp black tailoring. Black and white rose prints and botanical motifs bring a romantic, hand drawn quality to flowing dresses, while denim, frosted white outerwear, and soft velvet textures round things out. It’s city polish meeting a quieter, more natural mood, a reminder that strength and softness can exist in the same outfit.
Price Range: SGD 81.80 ~ 300.80
iROO’s 2026 Autumn/Winter “ELEGANT AWAKENING” collection brings together comfortable silhouettes and a fashion forward attitude, weaving thoughtful craftsmanship and quality fabrics into pieces made for everyday wear.
Because elegance was never about following a formula. It comes from being true to yourself, and letting that show.
This season, wear what actually feels like you, and step into it with confidence.
iROO Autumn/Winter collection will be available at iROO stores across Singapore and online.
