Finest Festival, an annual affair showcasing the best that FairPrice Finest has to offer, is back this year with its first edition taking place from 16 – 29 May 2024.
This year’s Finest Festival introduces a fun element of gamification to your grocery experience in-store, allowing customers to uncover the quality and depth of offerings available at FairPrice Finest—from gourmet delicacies to everyday essentials in an interactive way.
The Finest Experience Hunt
Exclusively for the Finest Festival, the Finest Experience Hunt is an interactive in-store game that spotlights the unbeatable quality-for-money, vibrant & trendy assortment, and little-known facts about special services available to customers that define the FairPrice Finest experience.
Turn an ordinary grocery shopping experience into a fun and family-friendly activity through this exclusive event experience and discover little known facts about value-added services to elevate your next grocery outing at Finest, such as complimentary meat marination and other special store features waiting to be uncovered during the game.
The Finest Experience Hunt is available for play in 23 participating FairPrice Finest stores, where each store is fitted with experiential standees with QR Codes for customers to take part in the game.
Participation Guide for Finest Experience Hunt & Prizes:
1. Each game station marker corresponds to one of the eight product categories housed in-store (Fresh Seafood, Fresh Meats, Premium Fruits, Trendy Eats, International Palates, Gluten-Free, Premium Cheeses and Beer, Wine & Spirits).
2. At each game station marker, customers are prompted to scan the QR code leading them to an educational quiz pertaining to the respective product category.
3. After scanning the QR code, customers must locate the corresponding game station marker and input a 4-digit code found on the marker to unlock the quiz question on the game microsite.
4. Customers must successfully complete all eight game station markers and purchase any Finest Festival promotional item to claim a same-day use return voucher worth $5, redeemable with a minimum spend of $50 (vouchers are limited daily, and redemption is while stocks last).
5. Customers who successfully complete the Finest Experience Hunt will qualify for entry into a lucky draw, featuring three top prizes which are $300, $200, $100 worth of FairPrice Group gift vouchers respectively.
Discover an exquisite selection of the Finest and Special Highlight Weekends
In addition to the in-store gamification, FairPrice Finest will also be launching special promotions and discounts across a wide range of premium products between 16 – 29 May 2024, making it the perfect time for customers to stock up on their favourites or discover new ones.
Visit any FairPrice Finest store over the two weekends of 18-19 May & 25-26 May for Special Highlight offers running for just those 2 days. Keep a lookout for these and more at Finest Festival!
For more information on the Finest Festival, please visit https://www.fairprice.com.sg/events/finest/finest-festival (live from 13 May onwards).
Image credit to FairPrice Group.
