Aloha, beaches! Tropic like it’s hot with Bugis Junction x Bugis+’s Summer Campaign this June with a brand-new experiential concept at Bugis Junction, Level 1 Bugis Square.
Aloha Beaches Summer Beach Club
This summer from 3 to 30 June, Bugis Junction x Bugis+ presents Aloha Beaches, a unique pastel summer beach experience right in the heart of Singapore. Featuring a sand-filled lounge, palm trees, cabanas, food, drinks and an outdoor cinema, Bugis Junction x Bugis+ is definitely the place to be!
The iconic Bugis Junction fountain will be decked up and transformed into a relaxing Summer Lounge, so get ready for this Instagrammable hotspot!
Brightly coloured cabana sunbeds will be set atop a layer of velvety soft sand, shaded by towering pastel palm trees and beach umbrellas scattered across the lounge area, forming the perfect backdrop for that Insta-worthy aesthetic.
Order up! Because the Summer Lounge at Aloha Beaches will be serving a delectable range of party foods guaranteed to satiate appetites. Vendors such as the highly-raved The Swag Social, Rollet, and the Doughboys will be bringing a zesty menu of Western, Japanese and other fusion bites not to miss. Look forward to the Rollet Roll, which can be customized and topped off with salted egg or mala crisps for a savoury twist.
Cinema by the Beach
Shoppers can enjoy outdoor movie night, every night, at Bugis Junction’s popup summer cinema with blockbusters from the Marvel Cinematic Universe, including Avengers: Infinity War, to family-friendly films like Beauty and the Beast.
Movie passes are available on a first-come-first-served basis. Simply spend a minimum of S$5 in a single receipt at the participating food and retail vendors at the Summer Lounge and Tropical Bazaar, and present the receipt at the counter located near the entrance of the outdoor theatre for redemption. Movie passes can also be redeemed with 2,000 STAR$® via the CapitaStar app.
Look out for exclusive looks for the season from Havaianas, Fresh by Grace, and Vintagewknd.
Havaianas Exclusive Pin Collection
This June, popular Brazilian flip-flop brand, Havaianas, will be offering pin customisation exclusive to the Bugis Junction x Bugis+’s Summer Campaign! Get a first look at the all-new Toy Story 4 collection of flip-flops, premiering at the Havaianas booth at the Tropical Bazaar.
Globetrotters at Vintagewknd are going tropical: expect one-of-a-kind vintage men’s & women’s outfits to stand out this season. Don’t miss some of their most unique items: 80s-90s vacation shirts, 50s-80s themed dresses, 80s-90s denim & accessories!
Also, get dressy with home-grown label Fresh by Grace, which will be featuring flirty and flowy pieces for women who love to express joy and confidence.
Sun-sational Live Music by the Beach
Be serenaded under the stars by talented homegrown musicians Benny and Allie every weekend, Friday to Sunday, from 6pm to 6.30pm and 7pm to 7.30pm at Level 1 Bugis Square.
e-Vanities Summer Edition
For more style inspiration for this summer, find the best looks right here at Bugis Junction x Bugis+ with e-Vanities, a snazzy electronic shopping guide featuring fashion offerings at the malls, which will be launched on 31 May on www.sphmagxbugis.sg.
Summer Campaign Gift with Purchase
As part of the Summer Campaign, from 3 to 30 June, spend $120*/$100*^ at any store in Bugis Junction and/or Bugis+ and redeem a portable bladeless fan while stocks last! Terms and conditions apply.
^For charges made with American Express® CapitaCard, or purchases from any shop on Level 3 (excluding BHG) and above. *Exclusive to CapitaStar members. Limited to the 1st 1,000 redemptions per mall. Max. 3 combined same-day receipts. Receipt(s) can only be used once, and not valid for multiple promotions. Other terms & conditions apply. Refer to Customer Service Counters for more details.
The Bugis Junction x Bugis+ Aloha Beaches will be open daily, from 11am to 9pm Mon – Thurs and 11am to 10pm Fri – Sun, at Bugis Junction, Level 1 Bugis Square. Live performances, exclusive to the weekends, will have two showings from 6pm to 6.30pm and 7pm to 7.30pm. Daily film screening will begin at 7.30pm.