A joyful new chapter in Goldheart’s long-standing Sanrio collaboration, featuring beloved characters reimagined through playful dessert-inspired designs in pure 999 Gold.
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Goldheart unveils the NEW 999 Gold Sanrio KoroKoroSweets Collection, the latest chapter in its long-standing collaboration with Sanrio Company Ltd. Designed exclusively by Goldheart, the collection introduces a fresh and playful interpretation of iconic Sanrio characters, brought to life in radiant pure 999 gold.
Goldheart has collaborated closely with Sanrio over the years to launch a wide range of jewellery and gold collectibles, including Singapore’s first 999 gold bars, coins, and jewellery featuring beloved Sanrio characters. With each release, the brand continues to evolve its Sanrio offerings through new themes and creative storytelling. The KoroKoroSweets Collection marks a joyful new direction, combining character charm with dessert-inspired designs that feel light-hearted, fun, and highly collectible.
THE KOROKORO CONCEPT: ROUND, PLAYFUL, AND FULL OF JOY
The name “KoroKoro” draws inspiration from the Japanese expression often used to describe something round, rolling, and irresistibly cute. This concept is reflected in the collection’s soft silhouettes, rounded forms, and playful proportions, giving each character a charming, almost toy-like appeal. Paired with sweet dessert inspirations, KoroKoroSweets captures the happiness and comfort associated with little treats, translated into gold creations that feel both cheerful and meaningful.
The collection features five iconic Sanrio characters, each paired with a unique dessert theme that reflects their personality:
- Hello Kitty is reimagined through the joy of an ice cream sandwich, cheerful, familiar, and timeless.
- My Melody takes on a soft and gentle expression inspired by a blueberry macaron, reflecting her sweet and tender nature.
- Kuromi brings a playful edge with a strawberry mint concept, bold, cheeky, and full of attitude.
- Pompompurin is expressed through honey waffles with chocolate, warm, cozy, and instantly lovable.
- Badtz-Maru rounds out the collection with a chocolate truffle inspiration, cool, edgy, and unmistakably confident.
The 999 Gold Sanrio KoroKoroSweets Collection is available across earrings, pendants, charms, gold bars, and gold coins, offering fans multiple ways to enjoy and collect their favourite characters. Designed for both everyday styling and meaningful gifting, the collection caters to Sanrio fans of all ages as well as gold collectors seeking playful keepsakes with lasting value.
The collection starts from $158 for gold coins and $188 for gold bars, while jewellery pieces such as charms and pendants are priced from $528, with earrings from $658.
A SWEET TWIST ON COLLECTIBLE PACKAGING
Adding to the charm of the collection, the 999 Gold bars and gold coins are presented in specially designed cake box packaging, inspired by the KoroKoroSweets theme. Each box features a layered 3D design with acrylic elements that pop out and can be assembled into a display stand.
More than just packaging, the cake box transforms into a decorative keepsake, allowing fans to showcase their gold collectibles at home while extending the playful dessert story beyond the product itself.
A JOYFUL ADDITION TO THE GOLDHEART SANRIO COLLECTION
Bringing together character charm, playful design, and pure gold, Goldheart continues to grow its Sanrio characters collection with releases that feel fresh, joyful, and full of personality. KoroKoroSweets captures the happiness of sweet little moments, turning beloved Sanrio characters into golden delights made for wearing, gifting, and collecting.
The 999 Gold Sanrio characters KoroKoroSweets Collection is available at all Goldheart boutiques and online at Goldheart’s e-boutique https://shop.goldheart.com.
